The apple is appealed to to operate electronic book value: Why to care about 1% markets

It is electronic book not just

Liu Yi

The apple perhaps is the United States is immersed in one of IT manufacturers with legal most lawsuit, majority happening is between direct adversary. But on April 11, american judiciary differs somewhat however to malic lawsuit in new York regional court, this it and much home publisher are sued operate jointly electronic book value.

How does the apple operate electronic book value? There is in the contract that this comes from app most popular selling memory card digital cameras le and this a few big publisher " benefit segmentation " clause, namely after publisher and apple sign collaboration, if sign the agreement with lower price with other manufacturer again, must give an apple same " most benefit pay " .

Look familiar? Right, 19 centuries later period begins, united States of capitalist promising young person often adopts this kind of means to extend global market when the whole world is outspread. The apple is the successor that the electron reads the market, be like in those days powerful United States; And another end, drive those who sue an apple rear, it is another tycoon Yamaxun (small gain) .

brass faucet　　 Why does the apple care about the market of 1%

Why be field of electronic book market? A lot of people may not know, apple and the electronic book market that Yamaxun fights hard actually not big, sale of book of American market electron also had 969.9 million dollar only 2011; Not only such, the United States publishs the market also already not answer former days boom, the before 5 big publisher such as Simon&Schuster, Lagardere, Penguin are not worth 5 billion U.S. dollor only in American income, and serious sluggish goes up, its trend and each big planar paper does not have too big distinction.

The issue came, so big an ant flesh, be opposite year of apple that sale exceeds 100 billion U.S. dollor for, its are potential the space is not worth his 1% , why sufficient mention? Why is the apple staring at a such ordinary markets unluckily?

Well-known, yamaxun makes work with Internet book build up, already became global Internet electric business the first manufacturer. But what often be ignored is, yamaxun is business of one home appliance not only already actually, it or United States are the biggest content sheds one of businesses, the palm accuses move pole to deserve efficiently to send a system; Backside flows in powerful other people, yamaxun is a powerful IT firm certainly, in fact it already was the cloud computation firm with the most powerful whole world -- not one of.

If mere and such, also do not have to the apple alleged: The apple lives in sea mile, it is the bullhead shark in La Hai, and Yamaxun is the gigantic tine alligator that seeks hegemony in the river, both this irrelevant, calculate Yamaxun to hold bay of an electron book in the seaside, also do not have hinder greatly.

But begin to inbreak as Yamaxun App Store domain, inbreak as Kindle Fire flat computer domain, the situation becomes complex rise. On one hand, yamaxun's App Store is b the best selling memory laptop toshiba ased on its platform completely, stickiness is very tall, resemble other App Store very hard same by malic shop easily crumple up, long-term it is an adversary that tangles hard; On the other hand more important, kindle Fire makes flat computer market with splitting speed the 2nd, and portion exceeds 16% ! Although its market has rate far from to hold the whole world the IPad adversary of 60% markets, but Yamaxun exceeds low price free canon ef 15mm backside is different profit pattern, it this a sticky candy is swung harder than the electronic book of HP, Sony.

The issue came, once IPad innovates decelerate, the product such as Kindle wants to be not killed only, IPad of the pull up to on user experience is sooner or later thing; In the meantime, malic AppStore also won't have the high grade application that adds newly con most popular selling t mobile prepaid cards siderably forever -- go up like the PC like won't having the high grade software that adds newly ceaselessly all the time, innovation exhaustion can appear certainly inside a few years period; Still have, was opposite, yamaxun will march 2012 mobile phone domain, and also may be the aggression that exceeds low standard...

The apple is most one of enterprises that are good at controlling industrial chain, today's adversary Yamaxun is not exceptional also, march when malic intent so field of electronic book market, inbreak Yamaxun before domain, yamaxun actually early begin to be in very far place to design next ambuscading to encircle for the apple, electronic book, it is the small battle of the first p reaper nevertheless.

norton internet antivirus

Shark and crocodilian w the best selling memory card digital cameras ar, can become shallow because of La Hai, crocodilian evolution happens necessarily.

　　 Laugh at inner tube tear treat a customer

Where is other leading role? I am to say, those publisher.

As it is said, publisher Macmillan rejects to undertake reconciliatory negotiating with beautiful judiciary, and the Simon below CBS banner&The Hachette below banner of Schuster, Lagardere SCA and the HarperCollins with news subordinate group search sue for peace likely to solve. If what you see, this alliance does not consolidate, be in the publisher of weak force with respect to the body originally, without ability of too much bargain. At the outset, yamaxun is direct race to control their market, they can low give in; The apple came, also brought " benefit segmentation " clause, the palm accuses the publisher of most content fountainhead to be able to 't bear so unexpectedly.

This resembles extremely beautiful, Su Ning is opposite the country the manner of those home applianc the best selling scooby costume e manufacturers, those are close to client, palm to accuse the firm with more powerful sex of client natural resources, forestall to have power of bigger negotiate a price undoubtedly more. They see apple and Yamaxun are big war, do not have flavor one time to be in mind, become deride inner tube to wear of tears in eyes but treat a customer.

Actually, the Woerma in traditional industry ever had obtained similar market position, upriver supplier is little have bargain capacity -- unless luxury is mixed,have enough uniqueness. For instance before Yamaxun, ba Nuo bookshop (Barnes&The palm of chain of store of much a letter from home such as Noble) is accusing American books cent to sell the market, but after Yamaxun, free memory card digital cameras outside dividing this the biggest bookshop, american majorit brooch pins y is national chain bookshop tends grey flying smoke destroys, because Yamaxun has lower than Woerma cost advantage. Even if is Ba Nuo, also protect oneself through rolling out Nook electron book.

So, after if bookseller is many,closing down, was price right had when remaining 9 only? Very difficult still. Because of Yamaxun and apple this kind of manufacturer is met sooner or later advocate lay the cooperative pattern with the most original author, this is time problem only, is not technical issue. There still can be the place of publisher in the future, but they are in more concentration start content operation and fractionize market formerly, the tradition issues this market to be afraid will great atrophy. Subsequently, the final cost that achieves content formerly also can be reduced considerably, for instance " new York guest " the subscription price of a month has program of IPad edition application only 5.99 dollars.

Whole books market, becoming the fruit that grows to wait for large tree of a few a few individual plant to go up in Yamaxun, apple increasingly.