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Malic company (AAPL.NASDAQ) is immersed in an antitrust lawsuit.
Beijing time yesterday late night, american media coverage says, apple and 5 books publish a tycoon to encounter lawsuit in new York regional court. These 5 enterprises include penguin publishing house (Penguin) and CBS company's subordinate Simon Shusite (Simon& t mobile prepaid cards amp;Schuster) , and the haing Po Collins that news group manages (Harper Collins) . ata pci
They are pointed to to be suspected of be being colluded with with the apple operate electronic book value.
Collude with a price?
Personage of know the inside story says, already 3 presses agree to reconcile, dan Ping fruit and another press reject to participate the best selling scooby costume in with American judiciary reconcile negotiation.
When distributing news dispatches up to the reporter, open quotation of share price of Zhou Sanping fruit goes up 3.3% to 631.77 dollars.
moto gp xboxThe apple says apologetically, so called price is allied not only not be forestall, increased the competition of electronic publication industry however. The old of this industry is Yamaxun (small gain) .
The apple reachs to sell goods on a commission basis with these publication tycoon course of study mode, that is to say, as the person that content is offerred, can establish the price of electronic book directly, the channel that carries malic shop next is divided into to it. And in traditional books retail industry, publisher counterpoises without the price, latter in the hand of terminal shopkeeper control.
This is the investigation place of American judiciary. The insider says, this branch can announce now an antitrust rules, but predict to won't involve specific details.
The message shows, another publication tycoon earths up unripe group and penguin group not to eliminate to litigate with American judiciary.
Current, american government is seeking countermeasure, the publisher that lets include Yamaxun inside returns to retail mode, those who make its obtain the person that face offset is expended is direct calm right.
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According to the analysis, relevant adjudication conduces to another when avoid to involve an apple " most-favored-nation clause " -- sit the place that has IPad manufacturer, the apple asks books sells the home to offer best price to press their competitor in order to hit for its.
Sell goods on a commission basis mode
Sell goods on a commission basis mode gifts the price with bigger publishing house counterpoises, can restrict dozen lose a sale, conduce to publication course of study avoiding books the blow of on scooby costume line sale.
According to " publisher weekly publ memory card digital cameras ication " the estimation of association of publisher of cite United States, 2011, electronic book sale increased 117% , sale is 970 million dollar. As a result of managing presswo the best selling brooch pins rk, storage and content spread cost, the profit that sells books electron edition exceeds paper version.
When the apple rolled out IPad 2010, it reachs following agreements with the press: The press fixes a price to its electron book, and carry supply apple with lowermost price undertake selling, and apple from inside sale draw-out 30% as commission. This kind sells goods on a commission basis mode beat Yamaxun very quickly business mode, buy electronic book to the press with discount price namely, be fixed free brooch pins a price with Yamaxun again case sells a reader through its electron reader.
If reach the most popular t mobile prepaid cards a ruling, not regular meeting is terminative sell goods on a commission basis mode, or prevent other publishing houses to continue to fix a price for its electron book, an afore-mentioned personages express.
Total position already was the same as apple and Yamaxun to come to an agreement at the Lan Dengshu house of new York, to its by each press below Lan Dengqi electronic book fixes a price, this basically is belonged to sell goods on a commission basis mode. And Lan Dengshu h the most popular brooch pins ouse was not included American government sue list. Press photographer / Gao Yowen
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