South n/arc drafting: Chen Ting
Global market share folds caustic nearly half, cut down the member of persons employed recombine whether rescue downfallen kingdom
Appreciate ceaselessly in flood of earth shake, Thailand, yen (the influence is exported) wait for multiple pressure to fall, once let Japanese bring think the electronic course of study that be proud, had been in break down the brim. In afterwards the pine falls, after the mainstream such as Suo Ni, Xia Pu consumes electronic enterprise collective to hand over a gigantic short annual report, a few days ago, suo Ni comes out the message says, suo Ni holds the post of CEO newly to make the same score Jing Yifu to decide to will cut down the member of persons employed 10 thousand person, will rescue downfallen electronic kingdom through recombining.
Alleged those who freeze 3 feet are not a day is cold, japanese electron course of study by fill and decline, because earthquake, flood, yen appreciates,exterior reason is wait for explicit element, but include Ni Guangna of academician of Chinese Academy of Engineering inside the personage inside a lot of course of study expresses, lockstep, innovation capacity is insufficient, heavy hard () light soft (software and service) , not sensitive to environmental change, let Japanese electron course of study be before Internet spring tide, became the person that follow by the leader. If change not actively, japanese electron course of study is before strong United States and burgeoning Korea, China, will lose speech power further.
Japanese essayist sneers at say, "We can provide the component of 60% for an IPhone, again incapable however consecratory Walkm An, odd gun 3 bundles so the revolutionary product of sweep the deck of whole world of be the rage and overturn sexual technology. moto gp xbox
Collective of course of study of day department electron is gigantic deficient
As annals was announced stage by stage 2011 end, the report that Japanese electron course of study hands over, it may be said " suffer misery " .
Annals shows, up to on March 31, 2012 money year, specified number of Suo Ni deficit 222.3 billion yen (add up to) of 2.7 billion dollar about, this is Suo Ni successive the 4th year of deficit; Xia Pu is in this money year net loss caustic amounts to 290 billion yen (add up to) of 3.8 billion dollar about, specified number of this one deficit also achieved the most massive year loss since Xia Pu holds water oneself; Was to appear more below the pine of 780 billion yen gigantic deficient (add up to) of 10.2 billion dollar about, this achieves the record of loss of the year below the pine not only, the year loss that also achieves Japan to create sexual company is new tall.
Mainstream firm is huge deficient backside, it is Japanese electr most popular selling canon ef 15mm on course of study by fill turn those who decline is helpless and actual.
In the past 40 years, electronic course of study of Japan is in the whole world all the time lead position, it is the domain such as plane of watch of calculator, electron, radio, video recorders, videocorder, TV, PC, MP3, camera, sport, mobile phone no matter, japanese enterprise once was holding the largest market share, jotter of the sport plane of Suo Ni's Walkman, Ren Tiantang, Xia Pucai report, Toshiba is waited a moment, notting have is not get trend first. In addition, the industry with perfect have the aid of divides the work, japan has the company with giant amount in almost all domain, holding the majority market share of native land market, the product of abroad electron tycoon acquires too much share very hard in Japanese market.
However, a few years short time, in Internet spring tide concussion falls, still hold stated dominant position besides respect of TV of digital camera, video recorders, liquid crystal besides, in other sphere, japanese electron manufacturer is in ceaselessly fall into enemy hands. Day fastens electronic brand to hold global market for a time, however, 2010, digital electron product of Japan exports 910 billion yen, the entrance is 1.05 trillion yen however, head show trade deficit; 2011, adverse balance of trade is added to 200 billion yen. Want to know, before 78 years, the clean export that electronic product brings every year to Japan is as high as nearly 2 trillion yen.
A most popular selling t mobile prepaid cards dditionally data shows, japanese electron product and the global market share that serve exit, already 19% from 1996, dropped 10% 2009, fold caustic nearly half; Arrive from 2000 2010, the crop acute of Japanese electron product was decreased 47% , exit dropped 27% ; Trade favorable balance of trade is steep fall more than 68% .
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Explaining gigantic when short account, below Suo Ni, pine, the manufacturer such as Xia Pu does not have one exceptional ground to be reason end flood of Japanese earth shake, Thailand and yen to appreciate ceaselessly.
The natural disaster such as earthquake, flood makes Japanese electron course of study disastrous really, suo Ni, Toshiba, day stands, beautiful can (small gain) workshop is damaged, order cannot be finished, affect the operation of catenary of whole IT industry, till 2011 the end of the year, the concussion that earthquake, flood brings to Japanese electron course of study just gets finally dissolving; And involve the yen exchange rate that raise ceaselessly, it is to allow Japanese electron trade more one disaster after another. 2011 the beginning of the year, one dollar converts 83 yen, to the end of 2011, this one word became 76, 77 the left and right sides, 8% ～ 9% of the left and right sides appreciate extent, not only the competition ability that reduced Japanese electron product considerably, also let Japanese electron enterprise suffer huge exchange loss.
Nevertheless, inside course of study the personage looks, the element such as earthquake, flood, exchange rate is the explicit element that causes get into trouble of Japanese electron business nevertheless, let Japanese electron course of study encounter slippery iron Lu truly, still be internal cause.
Ni Guangna tells south reporter, japanese electron course of study by the reason that fill and declines be many sided, make an on-the-spot investigation from respect of science and technology for example, the Japanese business investment in respect of basic research, application basic research is inadequate, make its innovation ability great big the person of the same trade under the United States. The level that although be in,accordingly the technology develops smoothly, they can achieve technology and product perfection, show powerful competition ability, but the period that changes quickly in the technology, develop in need brand-new technology, product and when serving, they appear response is slow, cannot lead tide, and can make follower only. "The weakness of Japanese electron course of study returns a watch to be weighed now hard light soft, not quite comprehensive, the effect that waits a moment in pattern of current software, service, trade is mainer and mainer, person of passivity, be enslaved to be enslaved to feels in competing with the Japanese electron course of study of hardware be good at. Person of passivity, be enslaved to be enslaved to feels in competing with the Japanese electron course of study of hardware be good at..
Hong Bo of editor in chief of IT news t mobile prepaid cards analyst, DoNew S is being accepted south when the reporter is interviewed, also point out, the whole of Japanese electron industry glides, still basically missed an industry as a result of Japanese enterprise change. It is with mobile phone course of study exemple, mobile industry is in the whole world to answer the opportunity that mobile Internet brings and challenge actively, and the industrial environment of the closing that Japanese enterprise satisfies Yu Yuan for a long time to have, lack perception and preparation to change. Additional, also because be opposite environmental change is not sensitive, japanese enterprise is on the research and development of new technology and layout, also lag behind at SamSung apparently (small gain) such Korea enterprise. This severe estate that is core with Internet changes, also highlighted Japanese company the weak power position in Internet industry. The number that at present Japanese enterprise still holds a dominant position is video with domestic entertainment domain, if cannot be received actively,change, also will confront grim challenge.
Be in Japan, come nearly 50 years, did not appear in electronic industry " a dark horse " . When new technology appears, below the pine, Suo Ni, Xia Pu, Fuji or Japan are electric can create new department. These companies often can be mixed in the past between in the future indecisive, postponed the process that creativity destroys.
Suo Ni cuts down the member of persons employed greatly, lifelong employ is made become a central issue again
According to Japanese media coverage, face huge deficit, the Suo Ni that just assumed office on April 1 holds the post of CEO newly to make the same score Jing Yifu, stepped the first pace that the enterprise recombines with respect to ground of too impatient to wait: Cut down the member of persons employed 10 thousand person. Want those who cut down the member of persons employed to adopt in the explanation when lifting, smooth Jing Yifu expresses: Although reform is painful, also want cogent advance, already hesitated without time.
It is reported, this Suo Ni cuts down about 10 thousand position, occupy 6%.1 of sum total of Suo Ni employee in the 10 thousand position that are cut down, the half comes from early before announce recombine a plan, include the chemical business that already sold; The part cuts down come from TV business. " day classics news " say, while Suo Ni is cutting down the member of persons employed, the CEO before still including the requirement Howard Sijinge inside 7 tall canals return bonus.
The plan cutting down the member of persons employed of 10 thousand person, close to having for the Suo Ni of 170 thousand employee, do not be a have a fracture, but, this cut down the member of persons employed, add Suo Ni 16 thousand person cut down the member of persons employed when financial crisis 2008, big to Japan company is brought thinking the lifelong employ that be proud is made is again shake. In Japanese be on the wane big setting of 10 years falls, the concussion that its bring to level of Japanese society psychology, not allow small gaze. In addition, japanese economist points out, of big company cut down the member of persons employed, also can let economy be immersed in vicious circle.
Nevertheless, also a few invest the home to Suo Ni cut down the member of persons employed express optimistic view, because cut down the member of persons employed to be able to say to partner,be interest good news, indicating Japanese enterprise is decision-making by take employee seriously to take partner direction seriously to transform, also communicated the determination that high-level leader reforms considerably, be helpful for enhancing company competition ability, establish partner afresh the confidence to Suo Ni.
Suo Ni is as high as 200 billion dollar at the market prise when September 2000, nowadays only remnant 20 billion dollar, the 171 billion dollar of the 591 billion dollar of fruit of far abdicate Yu Ping and SamSung. Cany Yuan Zhishu anticipates handler of presiding fund of company of management of the asset that believe gold, smooth Jing Yifu will conti free canon ef 15mm nue the branch that dissolve cannot gain profit alls alone with rebuilding the Buddhist nun.
In the acoustical tide that sees line of business of empty Japan electron in, economy of Japan of courtyard of division of company of famous industry economist, China learns director Bai Yimin to also point out, whole of Japanese electron industry is not be on the wane, need comprehensive and integrated look upon. "We cannot pay close attention to the enterprise of these decline only, the market such as camera, camera, copycat remains Japanese brand to be in at present forestall. Actually Japan produces field of moral course of study in integral electron and do not have too big decline. Actually Japan produces field of moral course of study in integral electron and do not have too big decline..
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Relevant report
Fixed position is unbalanced, day fastens China of mobile phone return to be deficient in speech authority
Come nearly 10 years, outside can depending on degree of particularly expensive video estate with the technology that Ni Kang controls besides beautiful, industry of whole Japan electron already content is person blame, industry regulation and consumptive heat produced tremendous change. Relative to character, the mobile phone industry that comes to Japan 10 years is an electron the biggest fractionize field changes in the industry. For example present day department mobile phone begins large-scale the design of feeling big screen that uses American and system of Gu Ge Android. But be in " seek common points while reserving difference " part, japanese still hopes to maintain his " proud " . Final, get a nondescript in the tide that is forced to westernize however.
NEC mobile phone is returned to, much cry and little wool
Wont of Japanese electron industry " late evening " ent free scooby costume erprise conformity rises, in an attempt to weighs Zhe free brooch pins n Xiongfeng, mobile phone industry is not exceptional also. NE C exited market of Chinese mobile phone 2006. Besides, below the pine, the Yi Zao of mobile phone product of the enterprise such as Beijing porcelain, 3 ocean, 3 water chestnut already disappeared from Chinese market, retreat in the round defend Japanese native land market.
2009, western Europe of NEC, card and day established will subordinate mobile phone business to undertake incorporating, established a name to be " mobile of NEC card Western Europe " joint-stock company, the 2nd old mobile phone of Japanese that this one movement makes its became Japanese mainland to be next to Xia Pu manufacturer. Immediately, this company after incorporating more announce to will march global market.
Two years many later, NEC announces regain China market. Go up a period of ten days of the middle of a month, n EC mobile phone enters Chinese market afresh, released 3 prevent smartphone NEC909e, use Android system, mark a price the IPhone 4S similar with 16G version, in 5000 yuan or so.
Beijing east the store sends channel of electronic business affairs first as this product, most put this product to goods shelves first. Contrast however of SamSung or apple with price product, make inquires person very few. Only number seals a comment, also think price of this mobile phone is exorbitant mostly. The regression of NEC mobile phone, appear and did not demand variety of in the end.
Proud brand is only once
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Connect 1Ghz processor high, 8 million photograph like element like the head, android 2.3 system, this mobile phone that the price is close to 5000 yuan of RMBs does not have NEC909e too too outstanding configuration. Eliminate is the biggest sell a site " war industry 3 prevent " outside, remain have NEC brand only it seems that just.
Not long ago, the Ceng Ming when chief inspector of market of ministry of facilities of NEC mobile terminal accepts media to interview expresses truly, the NEC mobile phone that returns to China will hold to high-end course, the reason is NEC established a good high-end brand image. Is the fact such really?
Exit China one year in NEC mobile phone hind, NEC jotter also exited Chinese market 2007. Hereto, NEC brand faces individual consumer level truly have the fragmentary IT product such as monitor only. The Chinese business that leave has platform of communication of measuring projector, server, speech to wait to basically face the product of company level user only.
South yesterday the reporter interviewed 20 20-45 randomly year old average consumer, talk about the impression of pair of NEC brands. Among them 10 people know NEC brand, but do not know what NEC sells the product in China. 4 people know NEC has monitor sale, additionally 6 people do not know NEC brand. Notable is, age of these 6 person that be visited is in 20-25 year old.
"Resemble blackberry (small gain) mobile phone, a lot of people had heard of, but true fund wanting a flower is bought, unlikelihood person wants. " chief of market of chain of a mobile phone tells Guangdong this locality south reporter. If be put before 78 years, NEC can be had in channel business really not the speech of common counterpoises. But current condition, if NEC hand confidential enters the arena,need to pay very tall fee. "Once the brand is worth NEC pride really, but in business character business, brand of present NEC mobile phone does not have competition ability at all. " this chief says so.
Had not crossed the distance of technology and market
Before NEC is returned to, xia Pu is Chinese consumer exclusive optional day fastens mobile phone brand. This year the beginning of the year, those who all alone the company finished th memory laptop toshiba e Buddhist nun to believe a company to former Suoniaili is wholy-owned buy, the mark is worn the market of China of return of mobile phone of Suo Ni brand of former juice raw ingredient.
Hereto, the day department mobile phone that sells in home at present shares Xia Pu, Suo Ni and NEC3 brand. Look suddenly under the taste that quite day fastens a mobile phone to weigh Zhen Xiongfeng. But look carefully, besides these SONY, NEC, SHARP familiar to the ear can outside the brand name of detailed, the day department mobile phone that enters intelligent period grows the face with about the same mobile phone of move and SamSung, apple, running the Android system with HTC, Motolora.
"Day fastens a mobile phone to have his rich color, but the taste that 10 years the market proved to this suits Chinese consumer not quite in the past. The circumstance is very different nowadays, even if is the smartphone of Japanese native land market, also use Android system generally, but this kind turns modificatory resembling is ' be forced ' . " strategy of the Warring States of advisory company of mobile phone industry is chief analyst Yang Qun thinks, no matter be NEC price theory is tall 3 prevent a mobile phone, function of esteemed naked eye 3D still is pushed to the utmost after smartphone of summerly general fight in some places one by one, after viewing the intelligent system that reachs day fastens a smartphone to be forced to carry American in great quantities, still hope to hold a few things that belong to oneself. However, the root cause of illness or trouble that with nearly 10 years of some day this electronic industry glides is same, war industry 3 prevent, these need naked eye 3D, solar energy originally the function that a large number of technologies throw ability to come true, did not touch the demand with mobile phone the mainest customer, more resembling is the plaything that amuse oneself.
Interview and write: South reporter Fang Na
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