Catenary of SamSung entire industry changes blast with the apple Suo Ni fights hard 4 screen are shirt-sleeve

TV, PC, mobile phone and position of flat computer product break dividing line, be about to come true interconnection and without seam switch

"Understand the strategy by right of shirt-sleeve each other, samSung will lead a technology to develop a tendency again, this depends on not only brand-new issuance product, also reflect the innovation enthusiasm that throws for SamSung. " go up in the forum of 2012 China SamSung yesterday, jinrongxiate of president of division of SamSung electron big China was not mentioned " interconnection each other is connected " -- , congress spot is almost all of product line taste newly, inside in Dou Yunhan is worn " shirt-sleeve " concept. All the time since, samSung is minority is had from yuan parts of an apparatus develops terminal brand the electron of whole industry catenary consumes an enterprise, because such, even if its brand history alls alone the Buddhist nun, pine falls not as good as, still can keep abreast of to it however surmount stage by stage even. However, malic company used shorter time to ascend an electron to consume the throne of the industry. SamSung wants to surmount, sheet relies on industrial catenary advantage insufficient still. Then, with Suo Ni, apple, samSung also aimed at confluence, especially 4 screen are shirt-sleeve.

Desire " break " product dividing lineplantronic wireless headset

It is forum of China of a year of SamSung. With in the past, the SamSung on current forum still differentiates by diverse produc the most popular brooch pins t line, released much money to be tasted newly in turn. But the introduction that cuts apart than associate with, this SamSung has can all products " catch the whole lot in an action " theme -- , " wisdom do not have without bound, travel border (PushingBoundaries) " .

This theme highlights the shirt-sleeve each other that emphasized SamSung electron putting forward inside global limits to connect wish scene. Because put the emphasis,also was in " break dividing line " on, no matter television, mobile most popular selling memory laptop toshiba phone still is intelligent home appliance and camer free canon ef 15mm a, this all SamSung are tasted newly appear some " disturbed devoir " , for example camera increased intelligent system and W IFI function, the television became much the applied shop of aggrandizement is waited a moment.

According to the view of SamSung government, "Adopt newest product and technique, samSung can realize TV to arrive to notebook computer, camera to computer of mobile phone, flat with brand-new means the interconnection between intelligent electric home appliances

In addition, this SamSung still published the sale data that was in China last year -- , 9.5 billion dollar, relatively grew 32% 2010, the whole world of SamSung of amplitude prep above sells increase rate (21%) . And TV of 46 inches of SamSung monitor, mobile phone, above and muti_function machine of an organic whole all maintains the market to have rate first place.

The next battleground of SamSung and apple

From appear on the market the angle of the company, samSung electron can not be sure the fractionize sale data of Chinese market is most popular selling brooch pins official at numerous. Do so, of outstanding achievement itself " brilliant " it is the biggest reason, 9.5 brooch pins billion dollar is not a small number absolutely. Do not pass business of eliminate home appliance, as unwilling also as the malic company of SamSung height coincide on other product line give the impression of weakness, battalion of area of malic big China closed 2011 be as high as 13 billion dollar. More important is, the apple predicts to television product will be rolled out inside year, finish with SamSung include mobile phone and TV, computer, flat computer inside " 4 screen " layout.

Congeneric China sale " one billion four hundred and ten million and sixty-five thousand four hundred and eight clubs " , samSung and advantage point of the apple are not quite same however. All the time since, comparative apple company, samSung electron just is the ace that hardware carries perpendicular conformity. From " Orion " processor, shine put, liquid crystal displays screen this kind product of yuan of parts of an apparatus, consume terminal with the individual of electric power drive to almost all category " SAMSUNG " the brand all has sortie.

As to malic company, its advantage depends on another kind " perpendicular conformity " -- , software and hardware, and derive on the foundation here " innovate " ability. This looks be like entirely imaginary, it is an apple however cannot by others me-too place.

However, all produce respective advantage to acme when these two enterprises, and after the military successes that ob free brooch pins tained shining in the market, they need another kind of means to decide victory or defeat. Unassailable, 4 screen confluence suits to become the next to stand for war most.

The electron consumes a tycoon to call confluence together

"The screen join of handle machine, TV, computer, flat computer rises, implementation between all sorts of terminal without seam switch, this is not a new idea. " Li Yuankai of analyst of industry of consumption of Hua Jie advisory electron thinks, plan rolls out the malic company of TV product to be expressed great expectations, because it is the delegate of innovation, bring solution of outstanding 4 screen confluence the most likely.

The practice of SamSung can be driven before the apple, do 4 screen confluence first, also pull camera and product of a few white report into even " big confluence " in the concept, cast first to the market, examine first maturity. Li Yuankai says, samSung ever adopted similar method, successive two grab for years GALAXYS series mobile phone was released before IPhone, gained very great success.

In fact, the layout that most popular selling scooby costume grab brake the not only SamSung of 4 screen confluence, suo Ni also is the delegate that is fond of this.

Be in SamSung forum before today, more the Kui of president of division of big China of Suo Ni mobile after the name strides case (MagnusA Hlqvis) expresses publicly, brand of mobile phone of X Peria(Suo Ni) after regression, suo Ni big family will make full use of the much screen of mobile phone, Pad, PC and intelligent TV is shirt-sleeve advantage, have Suo Ni's recreation and game element confluence, this will be a tremendous opportunity for the mobile phone to Suo Ni. And besides Suo Ni, SamSung, apple outside 3 tycoons, associate, the layout such as LG is over " 4 s the most popular memory laptop toshiba creen " enterprise, also cry early or late gave shirt-sleeve catchword.

South reporter Fang Na