Kodak transition business uses market desire to revive

Kodak transition business uses a desire to revive

Transition business uses the market, clear Kodak (small gain) the package that market place bequeath consumes in the individual before this, still mean inn of door of network of market of the brand commerce value that Kodak will accumulate before this, whole world to wait for advantage resource to also suffer abandon. Nevertheless, the personage inside course of study thinks, "Face business to presswork with the number of the market, not be Kodak absolutely help straw. Kodak escapes the public gets lost business to use is the first pace only, the problem that next place should face is, rely on what business to save body defect to go bankrupt after all the Kodak company of predicament. Rely on what business to save body defect to go bankrupt after all the Kodak company of predicament..

Had announced to go bankrupt recombining maize giant -- Kodak is reproducing lease of life. The message comes from LosLebegue of president of Kodak Asia-Pacific division. Recently, los Lebegue expresses through media, the is used at business to recombine 950 million dollar that Kodak applies for to the bank already reached the designated position entirely. He still discloses, "Kodak camera " or returning market, it is by Kodak oneself are produced no longer nevertheless, however accredit gives other firm.

The beginning of the year, this application be announcinged by the hundred years brand with hep compatriots goes bankrupt after protection, its every act causes public attention. On January 10, kodak announces will current 3 business section recombines to consume a ministry for commercial department and individual two branches, the hope borrows this to spend financial crisis. According to introducing, apply for to go bankrupt in the beauty by company of beautiful banner Kodak and the relevant subsidiary that its are in the United States the loan that protects the 950 million dollar that the respect offers to be used at business to recombine already reached the designated position entirely at present.

　　 Thin body renascence

Lois Lebegue expresses through media, kodak in by a definite date the insolvency of 18 months is protected period inside, will come off in succession a series of old business, turn and mix the best selling memory card digital cameras energy focusing in civil and video output face s most popular selling brooch pins hadow of commercial graph article to resemble a domain, if presswork, pack, bill, offer a series of to it corresponding produc memory laptop toshiba t and solution. He says, kodak future can make a scale opposite " Smaller " , the company with more dedicated at the same time business.

Lois Lebegue says, this application goes bankrupt of protection is the subsidiary that Kodak is located in the United St the best selling brooch pins ates only, the business of Kodak China won't be allowed why to be affected accordingly by any embroil.

When Kodak put forward formally to go bankrupt in the beauty on January 19 after protection applies for, kodak China almost issued a such statement on official website for a short while. And the real explanation of statement backside, clear job is complex much. "From after crossing the Spring Festival, I these two months had come down without idle. " Li Jiang of president of division of Kodak big China says, two his months will rush about all the time between client, supplier, employee, communicate ceaselessly with respect to this one incident.

And Lois Lebegue expresses, be in the United States, go bankrupt protective more is to be regarded as a kind of tool, basically be used to protect the traditional company that a few have historical bequeath problem, the help com most popular selling memory card digital cameras pletes transition. Current, to Kodak, the biggest " historical bequeath problem " the pension of a huge sum that pays employee every year namely and medical treatment gold. Lois Lebegue says, this is Kodak applies for to go bankrupt the mainest reason of protection. Go bankrupt in application after protection, above defray hopeful participates in a form to be able to alleviate through the government.

Refuse " package " the Kodak after is going bankrupt protective period rectifies 18 the middle of a month to begin busine the most popular brooch pins ss to recombine. Those who change character, some business want to go up, some business should fall.

The first professional work that Kodak chooses to exit is casing of photograph of digital camera, number, hold digital camera, subsequently Kodak still quited the online professional work that print, before stopping invest to the coronal name of Kodak theater.

Lois Lebegue explains the reason that exits digital camera so: "Because we see,more and more people use a smartphone to take a picture now and not be camera. Inside global limits, digital camera, especially the business of small-sized camera is in atrophic, it still can continue to suffer the extruding to the mobile phone. This dispute often has those who challenge a gender. " he says, print and prospective Kodak can throw more energy to video output to mix is not to catch go up.

"norton internet antivirusTarry this momently " the advertisement word that once was Kodak win universal praise. Lois Lebegue says, at present is Kodak " very hard hour " . Nevertheless, he insists to think " Kodak must experience this momently " .

　 The moment of truth

The transition course of 10 one's remaining years is long before Kodak and hard. In be on the wane of last century end film, delinquency after digital transition good chance, kodak is chasing all the time: It is transition number first adverse, buy pharmacy company in a large-scale subsequently, presswork enterprise, till 2007 the left and right sides defines the goal finally to in business the Wen Ying that use a figure resembles a domain.

Lois Lebegue thinks, this has already among them external reason, also have in-house reason. Above all the film portfolio that Kodak owns at that time is very large, from film era transfers digital age, whole market change is a lengthy process, the adjustment of Kodak is very endless also. And the new business that should build now, namely the business of 80% is to face commercial graph Wen Ying to resemble, want to make a such huge business need to experience a lot of years as much.

This not only it is to need to be done on original basis, some still needs to come true through buying conformity. In the past old in, kodak is doing the conformity of this kind of resource and the conformity that include interior management all the time. The financial crisis, transition positive result that Asian crisis yielded Kodak to have improvement a bit directly 2008 is transitory 2000, procrastinate slow its transition process.

On transition encounter defeat to let Kodak be in time and again the figure of consumer level is to glide all the way more. "Kodak has very good product and very much technology and culture, resemble a domain in the graph article shadow that faces business client especially. But what we often hear is ' film disappeared ' , ' digital camera has a problem ' such negative news " .

Lois Lebegue says, these business are in actually Kodak is overall the proportion in business is very small, a lot of consumer do not understand Kodak now 60% , 70% business are to presswork.

Now is the hour with very crucial Kodak. Focusing of civil professional work is in Kodak general oneself on printout; Center energy to develop graph article shadow to resemble at the same time, namely the number pressworks, pack, the business such as bill. "We determine the direction with final Kodak in last hour, now is the last hour of Kodak transition. Now is the last hour of Kodak transition..

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　 Transition business uses the market

From 2008, kodak begins seek new one cycle, from consumption key business the market gets lost business to use the market, namely centre of gravity of business of people place understanding from " B2C " change direction " B2B " , use digital business transition to business.

A few days ago, announce to exit the individual such as global number camera to consume market hind in Kodak, louie of Asia-Pacific division president confirms to media first, "Kodak camera future may appear on the market again, nevertheless the likelihood is accredit other firm will do " .

Up to now, kodak China has not exit the individual such as digital camera to consume business market to release any governments to state, also did not exit the user after service of product market to wait to give specific solution. Same, to already holding Kodak China the business of 70% business proportion uses digital market sale, kodak China also did not give a specific number.

When the personage is accepting media to interview related department of Kodak China market, ever expressed, "Kodak business has been achieved with the business proportion of the market 70% " . Nevertheless, kodak China did not divulge its presswork with the number in Chinese business the sale amount of the market.

Before this, yi Moze of vice president of mart of Kodak Asia-Pacific region points out, "Kodak product and the vendibility that the technology enclothes are 110 billion dollar, include to print manage with the file, pack presswork, commerce pressworks, consumptive figure is video, publish, this is a market that grows quickly, kodak already had done sufficient preparation to help a client accumulate capital quickly in industry transition " .

Nevertheless, at present Kodak has not be as high as the market of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two dollars to gain revolutionary advantage in this one space,

Transition business uses the market, clear the package that Kodak consumes market place bequeath in the individual before this, still mean inn of door of network of market of the brand commerce value that Kodak will accumulate before this, whole world to wait for advantage resource to also suffer abandon. Nevertheless, the personage inside course of study thinks, "Face business to presswork with the number of the market, not be Kodak absolutely help straw. Kodak escapes the public gets lost business to use is the first pace only, the problem that next place should face is, rely on what business to save body defect to go bankrupt after all the Kodak company of predicament. Rely on what business to save body defect to go bankrupt after all the Kodak company of predicament..

More than it is to be in China, on global market, face commercial number print Wu still lies promotion is earlier, did not greet wholesale market to erupt. In Zhejiang Hong Jiang of Feng of visiting professor of 10 thousand lis of colleges looks, "Kodak is long-term habit and individual user contact with, although the sale network that faces terminal is owned in the whole world, but this does not apply to commercial number business to develop. Face business to be extended with client and commercial market, not be the strong point of Kodak, system of the constituent framework with this existing to Kodak need, sale and commercial pattern undertake recombining, will face time long, task heavy, difficulty is great wait for a challenge " .