Guide language: " new York Times " publish an article to say Saturday, of Suo Ni the last few years low confuse be obvious to all, besides the rise of Asian competitor, and yen appreciates outside waiting for an element, the most important is to all alone the Buddhist nun lacks innovation badly.
It is article content summary below:
Lamplight darkens, the crowd is static come down, the clew that say a word implement machine begin to twinkle.
Smooth Jing Yifu (Kazuo Hirai) is on dais, bringing self-confident smile: This is his performance arena. This Zhou Si, suo Ni company is interior a hopeful picture, as hold the post of CEO newly, smooth Jing Yifu should announce its strategy here, it is OK to believe new strategy the Suo Ni make up the deficits and get surpluses get into trouble.
Smo scooby costume oth Jing Yifu takes up the post of Suo Ni CEO formally on April 1, he says: "Now is to all alone the Buddhist nun requests the hour that change, I believe we can be accomplished. " smooth Jing Yifu to media, made with finger " No. 1 " gesticulation.
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But in the company exterior -- include company interior even -- be not everybody to believe firmly so. Because,this is, as once thumb of Japanese science and technology, suoniru is in however today to live and struggle hard.
But at the same time, of Suo Ni low confuse what also reflected Japanese industry economy to glide. Before long, the Japanese company that includes Suo Ni inside is overwhelm. And nowadays, these enterprises are sufferring grim challenge however: The rise of Asian competitor, yen goes tall. Specific to Suo Ni, severe still shortage innovates.
Accordingly, announce when Suo Ni the deficit specified number this year will be exceeded when anticipating, nobody feels special accident. After all, since 2008, suo Ni never gain passes. The company predicts now, this year deficit 6.4 billion dollar. The reason is very simple, suo Ni the last few years does not have a particularly strong product.
The reaction canon ef 15mm of the stock market is rapid and brutal. Zhou Wu, suo Ni share price closes at 1444 yen (add up to 17.83 dollars) about, market prise is the 1/4 10 years ago only. Nowadays, suo Ni market prise is SamSung only (small gain) electronic 1/9, malic 1/30.
Even if is in Japan, a few consumer abandon Suo Ni with beginning. Yoshiaki Sakito of the employee before Suo Ni says: "Suo Ni did not hope almost, I still do not search to give the reason of recrudesce of Suo Nidong hill now most popular selling memory laptop toshiba . I still do not search to give the reason of recrudesce of Suo Nidong hill now..
Lose good chance, disastrous inside bottle brought about Suo Ni today's degenerate, also reflected the reality that Suo Ni is not willing or cannot get used to global market at the same time. The biggest error depends on Suo Ni, fail to capture the trend of innovation of science and technology of whole world of the last few years: Digitlization, transfer to software, and the importance of Internet.
loony tunes goldenGradually, the field that Suo Ni involves -- arrive from hardware software, arrive again to communication content -- all overturn by a few anonymous junior before new technology and this. These change reflected Suo Ni's internal conflict and become divided.
Mistake again and again
Depend on the advantage in music and electronic market, be in early before the apple rolled out player of IPod number music 2001, suo Ni has sufficient natural resources to give out a such products. Company combination author fills Tian Zhaofu (Akio Morita) is early in 20 centuries 80 time realize, should digital technology and conformity of media content photograph, provide brand-new user experience thereby.
Regretful is, this kind of situation did not appear. Original, suo Ni's engineer boycotts the media branch of the company. Later, suo Ni begins to consider other and relevant issue again, if develop an allow to make the player of user download and duplicate music, but the musical sale that won't destroy a company again at the same time or the agreement that sign with the artist. Then, the solution that Suo Ni gives out at first is, use exclusive file format, the MP3 format with rapid at that time development is incompatible.
When beginning to spread out collaboration between different branch, suo Ni has lost a chance in domain of two crucial products: TV and portable player. Module and market of digital music player show in flat, suo Ni all is a successor.
Because sales volume owes beautiful, suo Ni is forced to close as online as the Sony Connect that malic ITunes competes store, right now Buddhist nun of distance all alone rolls out this service only 3 years of time.
Meanwhile, come from Korea, China and whole world the low end of other area manufacturer Xiang Suoni and manufacturer of electron of other high end launch grim challenge. Lose glorious hind gradually when company brand, all alone the Buddhist nun discovers, be l the best selling memory card digital cameras ocated in oneself product high end surely, when establishing higher price, consumer already no longer show respect for.
Singapore state-maintaineding university teachs Zhang Xijin (Chang Sea-jin) says: "Current Suo Ni needs a few strategies, perhaps say any strategies, after all, having the strategy is better than doing not have the strategy. Having the strategy is better than doing not have the strategy..
But in a domain, suo Ni still gained a success, namely video game. Suo Ni regards plane of game of its PS3 video as an omnibus recreation the system, regard domestic recreational as the hub, join Internet and TV.
Nevertheless, the bewilderment of all alone Buddhist nun on PS3 hardware also affected its strategy on certain level. Above all, the defer of player of La Guang DVD that develops in the light of PS3. Next, because competitor of PS3 cost prep above holds the post of heaven and Microsoft (small gain) product, bring about the sales volume with first PS3 to owe beautiful, let Microsoft be grabbed first machine.
spring poolLack innovates
Of Suo Ni low confuse those who highlighted Japanese electron industry to glide. Although a few companies are high tubal general company is small fan ascribe to yen appreciates, but the problem of deep administrative levels is, once with innovating well-known Japan company already lost innovation consciousness nowadays. The competition when a country already not confine is on substantial labor natural resources and low cost, so innovation appears particularly important.
Benefit praise (communication of area of Fitch Ratings) Asia-Pacific, medium and grade of enterprise of science and technology are in charge of Steve · Ross (Steve Durose) says, manufacturer of Japanese consumption electron had lost science and technology in many domains lead position.
Ross expresses: "10 years ago, these enterprises are the person that main science and technology innovates, it is the developer of products of a lot of science and technology and new trend product. And nowadays, the line of the products that they can take great pride already not much. Meanwhile, the try hard to catch up such as apple and SamSung. The try hard to catch up such as apple most popular selling memory card digital cameras and SamSung..
No matter be in,open circumstance still is furtive, suo Ni high level showed the deep understanding that challenges to a few nature: To innovate, closer cooperation undertakes between need firm different department, provide unified user experience for consumer.
watch casesLack cooperates
But to Suo Ni a few are led recently, they are run free scooby costume ning inattentive company and the trouble was encountered when travel influence, because have a kind of sense of pride, Suo Ni that is put in factional become divided,employee does not like to cooperate. A lot of people think, cutting cost is the oldest enemy of innovation. Of course, this is Suo Ni combination father well is deep big (Masaru Ibuka) and the bequeath substance that contain Tian Zhaofu, they pay attention to independent company culture all along. But in respect of management department manager, two author are compared apparently a few controller are more successful recently.
According to Suo Ni tall canal says under the counter, the sectional manager that has antagonism sentiment does not wish to share information or collaboration with other department. A tall canal says, he discovers amazedly, a manager by dismiss hind, be awarded another build to hold again unexpectedly, had not left a company possibly even at all.
The Howard Sijinge that these challenges make Suo Ni be born at appointing England 2005 (Howard Stringer) is company CEO, and be not " the father of PlayStation " long much fine Mu Jian (Ken Kutaragi) . Si Jinge in order to change celebrated, say on the news briefing that takes up the post of CEO, will promote the cooperation between company departmental door, in order to weigh brace up company, promote innovation. Although gain a few success, si Jinge also fails to break this kind of situation thoroughly.
Now free t mobile prepaid cards adays, suo Ni's product still is put in jackknife, it is the phenomenon of mutual competition even. Suo Ni still is in extend product line, if have the camera of level of 10 different consumer, the television of nearly 30 different type, let consumer feel promiscuous.
Yoshiaki Sakito of the employee before Suo Ni says: "Suo Ni has the product of too much model, but can let Suo Ni crack oneself up be without a product however ' this is one is included most the product of the advanced technique ' . Under photograph comparing, the apple has an IPhone only, two kinds of color, but it is best however. But it is b the most popular memory card digital cameras est however..
In addition, online strategy of Suo Ni also the question is great. Before this, suo Ni and the platform with unified neither one comes the content such as integrated music, film and game. Till recently, suo Nicai returns these content the Buddhist nun that it is all alone recreational network (on Sony Entertainment Network) .
But Suo Ni before tall canal says, these services have different design, exterior and user experience, it is detached completely. Should be in charge of high say: "Suo Ni is developing a network all the time, but the outline that returns neither one clarity up to now. But the outline that returns neither one clarity up to now..
What Suo Ni's sank harms is Suo Ni not just, however whole Japan. Be in the United States, new technology is developed by young poineering company normally, these companies may replace those finally to cannot reply the traditional big company of vicissitude of the market quickly. But be in Japan, since nearly half many century, can have ascended without main electronic firm body industry front row, although all alone,the traditional business such as the Buddhist nun still is continueing to draw the outstanding talented person of this country.
Tear apart deficit business
How to all alone the Buddhist nun should be done after all? The expert inside course of study expresses, suo Ni must want to abandon a few product line. Before this, suo Ni had torn apart chemical business. Have analyst proposal, suo Ni still should tear apart the TV business of deficit.
New CEO makes the same score Jing Yifu to had expressed, suo Ni expands concentration tripartite range business: Mobile equipment, include smartphone and flat computer; Camera and camera; Game. But smooth Jing Yifu expresses at the same time, suo Ni won't quit TV professional work. He says: "TV is the core product of every family, also be the one part of Suo Ni DNA. Also be the one part of Suo Ni DNA..
Smooth Jing Yifu runs the game of Suo Ni deficit and TV business before this, because this a few analysts suspect, whether is smooth Jing Yifu proper CEO person selected. Regard predecessor CEO as Sijinge's pupil, the analyst thinks, smooth Jing Yifu basically is mixed by right of English ability run skill and win out.
Shellfish of · of husband of history the base of a fruit overcomes author of Cg42 of administrative advisory company (Steve Beck) says: "The mainest reason: If want to be regarded as the innovate person of new technology by everybody, must want to give out new technology. And the awkwardness that Suo Ni is faced with is, they do not have such successful case currently, and had done not have a lot of years. Apparent, their brand fades gradually. " (Li Ming)
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