SamSung is strong " overtake " Suo Ni hero breaks wrist

Suo Ni plans to cut down the member of persons employed 10 thousand people

Wang Zhen

[Company of day department color television memory laptop toshiba is defeated be in " change " on the word, logy to market reaction, the personalized demand to consumer cannot be answered quickly, cannot create a better commercial pattern]

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Suo Ni's new president makes the same score Jing Yifu to just assumed office on April 1, began " twist deficient " the action, the plan cuts down the member of persons employed 10 thousand person. Of reflection of all alone Buddhist nun cutting down the member of persons employed is this once brilliant electronic tycoon's downfalle free brooch pins n form.

Of smooth Jing Yifu " fierce medicine " whether be successful, still remain to observe. But Suo Ni is in new in the competition of industry of round of flat by SamSung (small gain) surmount, already was industry consensus.

Look from color television sales volume, samSung already was global champion, sold 43 million last year, pound 50 million this year; The platoon of color television sales volume last year is in Suo Ni after SamSung, LG, bend Ju Jijun, the color television sales volume this year is reduced by 40 million when plan 3 years ago reach 20 million.

To turn round color television business successive the passive situation of 8 years of deficit, smooth Jing Yifu shows to already was in charge of color television business of Suo Ni personally. He last week threaten, professional technology in a popular style, include to use revolutionary 4K high-definition technology, hit for color television business " the needle that return mood " . But, the analyst thinks, 4K high-definition TV just lives firmly of price of liquid crystal TV transfer act, suo Ni still fails to resemble SamSung, LG in that way race to control arrives the commanding elevation of TV of large size OLED.

SamSung is in the advantage on flat is already outspread to the mobile phone. Its Galaxy smartphone uses AMOLED screen, sell very fire, can contend for with malic IPhone sharp edge. And firm last year Cong Aili believes Suo Ni (small gain) a company of bilateral and joint-stock communication is bought in the hand the equity of 50% , this year will more the name is " Suo Ni mobile communication " . "All alone loves " mobile phone for a time by take a picture, musical function and scene temporarily, but the smartphone period that leads in IPhone, all alone loved to already lost its distinctive glamour. "Solo flight " the Suo Ni mobile communication after, still be in convalescence nowadays.

All alone Buddhist nun still has trump card in the hand -- rich recreational content. Suo Ni music is the whole world one of companies of 3 old music, own the copyright of 13 million music; Suo Ni's subordinate Colombia company is the whole world one of companies of a few big movie and TV. How to get on content advantage engraft to hardware, drive " 4 screen (TV screen, personal computer screen, flat computer screen, mobile phone screen) interactive " strategic be born, it is the biggest job of smooth Jing Yifu. But, if all alone the Buddhist nun did not innovate sexual product, still weigh hard hold ear of ox of global electron course of study.

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Perhaps be Suo Ni too those who be reluctant to leave the past is brilliant, and the potential power that ignored new technology. It is in unexpectedly TFT-LCD(liquid crystal) face plate domain " step empty " .

Suo Ni does not have factory of his independent liquid crystal face plate all the time. It is in enterprise of as joint-stock as SamSung liquid crystal face plate (the hold in S-LCD) the equity of 50% , but joint-stock company all the time by SamSung operation. Produce as a result of whole world of liquid crystal face plate can superfluous, successive already the predicament of deficit of entire trade of a few years of sink, together with OLED just is the investment way with face plate new job, because of Buddhist nun of this all alone last year already from the evacuate in S-LCD. In addition, suo Ni returns the 10th generation in Xia Pu share of factory of product line of liquid crystal face plate 7% .

Previously, no matter be SamSung or summerly general are built very gladly,go up Suo Ni train of this time of high speed, the face plate that for them a huge sum invests finds a bigger big talk. Cannot think of, while SamSung is lending strength, with the advantage of liquid crystal upper reaches, came true sadly " overtake " . For instance, becoming what the consumer of North America knows Suo Ni is used is SamSung face plate, and Suo Ni's color television is overall when selling higher price however, they begin slowly more " vote " cast SamSung.

More terrible is, samSung shows in next generation the technology fluctuated " on the offensive " .

Originally should Suo Ni go ahead of the rest arrives. Suo Ni ever took the lead in exhibiting 2007 11 inches OLED TV, resounding temporarily, but depression of financial crisis, outstanding achievement and OLED still need to breed, foreground is unidentified wait for numerous element, make Suo Ni was missed pick up brilliant former days optimal opportunity again. Subsequently, suo Ni ever stopped the investment to OLED TV for a time.

And SamSung shows to gamble nots hesitate on the the most popular scooby costume technology in next generation however. SamSung is as high as about a hundred in the funds of research and development on OLED 100 millio the most popular memory laptop toshiba n dollars. Kodak (small gain) after announcing to go bankrupt, samSung takes the chance to buy its many OLED core are patent, already formed forestall now. Current, samSung is occupied in market of global OLED face plate than be as high as 95% .

It still made be enrolled " cross the bridge to smoke board " . The manufacturing facilities of SamSung AMOLED, inchoate a lot of it is purchase from Japan. After be being bought, samSung tears open solution with respect to the equipment manufacturer that encourages Korea mainland, imitate, digest, absorb (of course, give aid to energetically from what do not open Korea government rear) , go up again the equipment that Japan buys no longer when new product line, turn the device that uses Korea mainland manufacturer. Such result is, the periphery of Korea the best selling brooch pins mainland, SamSung formed powerful AMOLED industry chain. Many Japanese facility plants however because of lack order for goods and seek offer channel.

Suo Ni still has the core technology of OLED, but the TFT(filmy transistor the most popular canon ef 15mm that production OLED wants to use high end) technology, this go up with TFT-LCD be interlinked. Nowadays, suo Ni wants to send force afresh on OLED, the manufacturer that looking for Taiwan TFT-LCD allegedly cooperates. And a 4.5 generation and product line of a 5.5 acting AMOLED had measured SamSung produce, mount a horse the 2nd 5.5 acting lines, at the same time the program invests the 8.5th g the best selling canon ef 15mm eneration AMOLED line. Both not to be named on the same day with.

The SamSung nowadays already was one of the biggest manufacturer such as global color television, smartphone, personal computer, AMOLED screen is major can ego is digested, unlike in those days liquid crystal screen should look for Suo Ni to become in that way " give big talk " .

Although think inside course of study, suo Ni steps in industry of LCD face plate empty, bring about limelight to be grabbed by SamSung smooth. But, area of Display Search China studies chief inspector Zhang Bing thinks, the technology of Japanese enterprise is memory card digital cameras not defeated by Han look forward to, rolled out TV of 11 inches of OLED 2007 like Suo Ni, rolled out straight LED leaving type to be in a poor light 2004 liquid crystal TV, first at SamSung. Company of day department color television is defeated be in " change " on the word, logy to market reaction, the personalized demand to consumer cannot be answered quickly, cannot create a better commercial pattern.

Accordingly, suo Ni from " big company is sick " in rescue comes out, just be the biggest operation that smooth Jing Yifu wants to be moved to Suo Ni.