Guide language: Foreign media is written today civil say, samSung electron (the following abbreviation " SamSung " ) all the time since insist to enter existing market quickly through me-too means, but new market of open up of innovation of very few however have the aid of. Although most popular selling brooch pins this gave this company to bring a trouble on certain level, but the ceaseless exploration that designs a concept through be opposite, samSung hopeful achieves a breakthrough.
It is article full text below:
Answer hastily
Malic IPhone just appears, samSung (small gain) also r the most popular memory card digital cameras olled out first smartphone hastily, answer this product that causes resounding effect hastily. But meanwhile, a few users pass the means that burn and smashs this product to abreact on the ave however malcontent.
loony tunes goldenOf the user complain varied, have a word, have feeling hold unresponsive, still have what the system restarts often and application breaks do the best selling canon ef 15mm wn.
"Simply too terrible. " Kim Sang-uk of 27 years old says, before end had a job 2009, he bought an Omnia mobile phone. "I want to throw away it simply, but I cannot, because I signed agreement of two years. Resemble such thing, even if gratuitious I also won't want. Even if gratuitious I also won't want..
JK Shin of SamSung shift president admits special really at that time difficulty. This company 2010 pass telegraphic business gain first quarter 1 trillion Han Yuan (add up to 885 million dollar about) profit, but when the apple newest generation IPhone caused intense echo in the market hind, the profit of the 2nd quarter of this company with respect to halve.
"We face severe crisis at that time. " JK Shin says.
Toilet soap and perfume
But be in the 9th of building of headquarters of SamSung head Er, move namely the seat of sectional design center, lee Minhyouk expresses, he did not feel this kind of pressure. Regard SamSung as the design vice-president of mobile branch, he and his group has begun Galaxy of smartphone of the generation below the design when those, will become the true challenger of IPhone.
Since since was being released in June 2010, samSung has sold gave mobile phone of 44 million Galaxy, still replaced an apple last year, make the whole world manufacturer of the biggest smartphone. Look in Lee Minhyouk, the success of SamSung results from Omnia. He 40 years old has made the tall valve with the youngest SamSung.
"If do not have the product before Omnia and SamSung, won't have Galaxy. Existence designs connection between these products. " he is accepted in the office when interviewing, say, "They ought not to be regarded as isolated design, they mirrorred us deeply to be mixed to science and technology, colour those who design a language is cogitative. They mirrorred us deeply to be the best selling t mobile prepaid cards mixed to science and technology, colour those who design a language is cogitative..
SamSung is marching the twist of the experience when smartphone market, sufficient body reveals the advantage of this Korea tycoon and inferior position.
SamSung all the time since holding to " fast knife hand " strategic concept, when new opportunity appears, enter the market quickly through imitating. But with the apple such great innovation industry differs, it lacks have the aid of to indicate sexual product creates the capacity of new market.
Critical perso free t mobile prepaid cards nage thinks, want to become a real innovation company, samSung needs to explore the art of the product and scientific connotation.
"SamSung resembles is a marvelous toilet soap company, " official of presiding originality of Fjord of Finnish design advisory firm overcomes Lisiting Lindehaimu (Christian Lindholm) says, "Their product can the bilge that you get on scour off personally, still can have a lot of bubble. But they do not know how to make perfume, the profit margin of this industry should be gotten high much. Perfume is a kind of experience, perfume means temptation, can increase your appeal, let you feel good. You love your perfume, but to toilet soap, you just like just. You just like just..
The product that how designs love letting a person is an art, need takes risk, and besides data, have more experience even. "SamSung should learn to lead more trend. They analyse all sorts of originality desperately, but lack self-confidence however. " Lindehaimu says.
"norton internet antivirusSamSung must want to blend in experience industry, " she complements, "I think, they should pass 5 years to be able to become new Japan again only, be learned to do the Chinese with faster toilet soap to suffer a defeat. Be learned to do the Chinese with faster toilet soap to suffer a defeat..
Evolution and creation
The office atmosphere of Lee Minhyouk and the best selling brooch pins his comment highlighted the company culture of SamSung it seems that: More apt Darwinism, and rather than achieves world talking.
His other department that designs branch and SamSung is done not have how old distinction. Sleek desk and lie between, what there still is father on the wall is gnomic: "The heart fastens an user " and " creation product, benefit mankind " . Still have additionally: "Challenge world, creation did not come " .
The originality toy of ball of outside skill, fitness and Silicon Valley style is lacked probably in this office, but Lee Minhyouk and his group is drawing lessons from a few burgeoning technologies to arouse design inspiration.
As a result of the success of Galaxy series product, lee Minhyouk was obtained " Maidesi " (Midas, interpret notes: In Greek mythology can the legend character of touch a stone and turn it into gold) byname. He once headed for Brazilian Yi melon revive Kusike searchs chute and Peruvian Gu Cheng inspirational. SamSung can arrange design group to begin similar whole world to travel, arouse their originality scintilla. loony tunes golden
Lee Minhyouk says, the image that they acquire through these journeys and affection are OK " naturally adopts design language or line and colour expression come out " . The joint-stock company of SamSung of 90 time Ceng Wei and Reynolds designs the century on him car, but this business fails finally to succeed.
He complements, design technological process is OK still more ordinary. "The design is the one part that you live. No matter be trend of future of study, research, still learn unprecedented business, of all these interact to be able to arouse new design inspiration. Of all these interact to be able to arouse new design inspiration..
If innovation can spend money,will measure, samSung is one of enterprises with global best expression undoubtedly. The charge of research and development 2011 is as high as SamSung 10 trillion Han Yuan (add up to) of 9 billion dollar about.
In fact, " commercial weekly publication " year investigation shows, the 11st is ranked in 50 companies that SamSung has innovation power most in the whole world. But still lag behind at LG of native land competitor and Buddhist nun of Japanese all alone, two companies part after a row mix the 10th the 7th times.
The design concept of SamSung is to make full use of the component engineering capability of the group, for example microprocessor and flat monitor. This is SamSung the one large dominant position of banner apple, latter most production business needs the bag outside passing to finish.
To backward on originality apple, samSung is not evaded. Lee Minhyouk also admits his be not a patch on Jonathan Aiwei (Jonathan Ive) . Computer of malic mobile phone, flat and product of other spending electron out the literary work of this talent stylist.
Lee Minhyouk says, he never sees Guo Aiwei, contact with the tall canal of SamSung instead more close. But he believes, want to achieve a breakthrough, need rolls out right product in right time.
"I had not reached Ai Wei's state probably, but I believe, samSung some day will roll out the product of sex of this kind of mark. Want to achieve this kind of breakthrough, want to lean hard not only, cooperate appropriate opportunity and technology even, only such ability let certain design become reality. " he says.
Absorb malic originality
Making those who run concern the apple is tall is, their originality may be absorbed finally by SamSung.
The head for contention smartphone and flat computer market an ancient folding chair, samSung and apple had launched patent big fight in the whole world, and still be in upgrade ceaselessly. The apple sued SamSung first last year in April, accuse its " overall " borrowed IPad and IPhone. Since then, both sides is in multilateral launched patent tort lawsuit.
plantronic wireless headset
Lee Minhyouk thinks, borrowed accusation is the affront to him. He says: "We are Galaxy scale thousands of pieces of blueprint, made hundreds archetypal machine. Do not become hard, is we expend these kongfu to pretend are these products ourselves design? Is we expend these kongfu to pretend are these products ourselves design??
"To a stylist, this is dignity problem. Galaxy from start a product formerly namely at the beginning. I am one of person that create. This is a completely different product, design language is different, adoption technology is different also. " he says.
Besides, sale shift also is put in difference. The apple is only IPhone and IPad two big mobile product line, and the Galaxy product that SamSung rolled out a variety of model however, still have the Wave mobile phone that carries to have platform Bada oneself, still released the mixture product of mobile phone and flat computer even recently.
Lee Minhyouk thinks, his this kind is used " fine tuning replaces innovation " means does not have a problem, this just produced the advantage of SamSung. Because used the company structure of perpendicular conformity, the archetypal component that SamSung can develop firm other department and new technology apply at designing a lab. This company has lab of many abroad designs, conduce to understanding whole world the popular trend of multilateral market.
Lee Minhyouk says, stylist must act as compositive person part, study user behaviour, analyse market current situation, seek distinctive aesthetic concept. "As stylist, my job is as far as possible will new function and technology and aesthetic concept conform free memory laptop toshiba ity rise, " he says.
He still expresses: "Study new science and technology develops a tendency, observe future designs a trend, and the design concept that makes him SamSung, be in charge of by different group. They can exchange a concept with stylist regularly. They can exchange a concept with stylist regularly..
The breakthrough is no-no
The newest work of Lee Minhyouk is an equipment that the name is Galaxy Note, its since confuses your flat computer, also be a mobi free scooby costume le phone, deploy restore ancient ways touch accuse a pen. Compare with photograph of standard mobile phone, it is a bit big, but rich application suits to broadcast very much with what high-definition screen makes video and play game.
Since will appear on the market last year in October, the mixture product of this mobile phone and flat computer has sold gave 2 million, and in the Las Vegas this year January international consumption electron is exhibited (the following abbreviation " CES " ) on wide suffer reputably.
Lee Minhyouk expresses, the risk of Galaxy Note depends on " the breakthrough is no-no " , enlarge the dimension of the mobile phone. "But the smartphone emphasizes recreation more. Note broke through this kind of contraindication, the new function that place of more machine of hotshot of dedicated Yu Zhi needs. " he says.
The mobile phone has become the profit source with the biggest SamSung now, contributed 8.3 trillion Han for its last year yuan (add up to 7.4 billion dollar about) business profit. Expand of patent actual strength to also make increasingly this company confidence times add -- won 5000 multinomial patent last year only.
"Going before the beginning of the year, we often hear somebody to say SamSung is not good at software. We are already seldom now hear this kind of argument. " SamSung CEO Cui Zhicheng says on CES. Go up lunar end, he moves in Barcelona again world plenary session (the following abbreviation " MWC " ) on express, because fear the competitor borroweds, samSung won't release product of new fund Galaxy on MWC.
But be in 17 " SamSung academician " in, without a software engineer or stylist. This is a title of SamSung group, be equivalent to interior " nobel prize " , with the person that makes outstanding contribution for the company at rewarding those. Lee Minhyouk hopes one day this to be able to come.
"I believe, samSung some day can produce an epoch-making product, the hope belongs to me among them. " he says. (Vessel grand)
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