Silicon Valley two tycoons " make an appointment China " Shanghai of Beijing showing a body

Miao Xiali of Zhang Yi of reporter of □ morning paper reports integratedly

Regard the whole world as the CEO of apple of the most valuable company, library of · of Mu of the base of a fruit overcomes every act to be fixed eyes upon for environment place. Recently, door of this apple new control became one of the most popular topics immediately personally now in Beijing. According to Peng Bo the company reports, dimu Cooke is in visit China undertook meeting with many Chinese official in the journey. Express according to spokesman of news of area of malic company Beijing, this is this company CEO is visite memory card digital cameras d first China, he still divulges malic company after this will increase the investment of pair of Chinese inland markets. Additionally the analysis thinks, finish " prolonged " case of IPad brand contention also should be its are visited China one of purposes.

It is almost in the meantime, zakebaige shows body Shanghai, accompany cummer to ramble Tian Zifang, new scope of operation and the malic shop that are located in Nanjing road. Although " los angeles times " the report says, the main purpose that ties visit of China of gram uncle case this is to go vacationing, nevertheless still hard to avoid causes the market again guess.

Brand shop of Beijing showing a body is without omen

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26 days morning, gram of library of · of Mu of malic CEO the base of a fruit is without the malic retailing shop that appears bodefully in city of Beijing Xidan exultation, the photograph that from small gain the netizen releases and information look, the library overcomes visit more resembling is " small take illicit visit " , only a few staff members are accompanied. The spot had pink of much name fruit and Dimu Cooke to undertake group photo, smile is bestrewed on the face of the Cooke in the photograph. CarolynWu of spokesman of news of area of malic company Beijing confirmed what the library overcomes to arrive subsequently visit, say China is very important to the apple, divulge malic after this will increase the investment of pair of Chinese inland markets, raise developmen most popular selling brooch pins t rate. But the specific aim that CarolynWu comes to China to Cooke however not speak in detail.

Although malic company is right journey of library Ke Fanghua 3 close its mouth, but the news that reports through many media, can understand its journey somewhat roughly: Dimu Cooke related to Beijing government the official had meeting 26 days that day, invest according to saying to expand with respect to the apple, increased the problem such as sale door inn to undertake communicating. The apple says in public relations delegate of China, cooke " talk with Chinese government appearance very joyous. " the relevant details that spokesman of company of Dan Ping fruit refuses to disclose a talk twice.

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Additional, dimu Cooke is right 28 days morning Chinese UniCom (small gain) headquarters has a visit, had a talk with the person such as Li Gang of Chang Xiaobing of Chinese UniCom president, vise general manager. Last year in June, he with the apple identity of CEO of presi most popular selling memory card digital cameras ding carry battalion commander, representative is visited China when ever also interviewed Chinese UniCom high level, with holding the post of China in time the king of mobile president builds time.

Disparate to Chinese market mood Qiaobusi

CEO comes China, this can be the first time of the occur for the first time on malic history. Although China is malic whole world the 2nd big market, qiao Busi of CEO of predecessor of Dan Ping fruit all the time " negligence " Chinese market, he himself never arrives had visited China, and in the apple taste newly in releasing, china never enters a hair state ranks. In addition, qiao Busi seldom expresses the attitude to Chinese market. Nevertheless, this is regarded as instead in the eye of entrepreneur of a few China " meddlesome " , associate formerly when accusing a Liu Chuanzhi of limited company president to interview in the intermediary outside accepting, had mentioned: "We are very lucky, because Qiaobusi's disposition is very bad, do not have a Chinese market to should return a responsibility. If the apple is beautiful the time that attends personally in Chinese consumer and we are same, then we will have a trouble. Then we will have a trouble..

However a variety of evidence make clear, the apple of library gram times more be happy to embrace Chinese market, can say even, cooke never has concealed an apple to be opposite of Chinese market " on the make " . This year in January, the apple releases 2012 money year the money first quarter announces the correct time, cooke mentions Chinese market a few degrees. 2011, the apple reached 13 billion dollar in sale of big China division, cooke is in the apple released 2012 money this year in Januar free brooch pins y year the money first quarter announces the correct time a few degrees allude Chinese market. Still the report says, in the in-house conference that is in malic company, an employee mentions Chinese market, library gram lets him adjourn to go to China undertaking survey directly immediately.

Cooke still alleges, to 2015, the hold quantity of global shift device will achieve 1 billion, and China and Brazil will be exclusive 25% among them, "My all through the ages had not seen any state, in can so much person is in the progress that estate produces in joining. " " to all along with arrogant for the apple that shows a person, cooke arrives visit China understandable becoming is had shown to Chinese market, the manner that the Qiaobusi before also be this at the same time does not take Chinese market seriously fills make up a missed lesson. " Li Yi of secretary-general of alliance of industry of Chinese mobile Internet expresses when accepting media to interview.

Or it is those who solve brand to contend for undertake public relations

Hong Kong " Na Hua morning paper " think, this Kukelaihua besides afore-mentioned " discuss principles " the task, and processing outside criticizes requirement of work of malic acting factory to wait for a problem badly beyond, finish " prolonged " case of IPad brand contention also should be one of its purposes. Apple and Shenzhen only coronal (small gain) be in with respect to IPad China case of trade mark right still does not have final result up to now. If decide,the apple loses a l brooch pins awsuit, the apple will not be in China use IPad brand and disastrous.

The analysis thinks, research the market retail circumstance, then Cooke should go to Shanghai, because Shanghai has malic Asia's largest flagship store; If make an on-the-spot investigation,supply chain, then Cooke should head for Guangdong area more. Choice Beijing serves as nowadays inspect the ground, let a person must overcome the library visit and connection of photograph of lawsuit of IPad trade mark right, come to him China regard as have public relations activity, be in to just pass the new edition IPad of national 3C attestation China appear on the market clear away last obstacle.

The contact of apple and Chinese official also brought about contending for IPad China trade mark ri the most popular memory card digital cameras ght with the apple only the criticism of coronal international creditor. Peng rich company is in the report cite delegate only He Jun of creditor of subsidiary of coronal international Shenzhen does poineering work the view of Li Su of advisory company president, weighing Cooke is undertaking for IPad brand " political public relations " . When Xie Xianghui of coronal representative lawyer also is accepting media to interview, make clear only express, "Cooke values Chinese market, the trade mark right that I also hope he takes China seriously " . Malic spokesman CarolynWu says to this response, only the coronal is mixed in intended misdirect court all the time the public, think only the coronal tries to be gotten from malic body above q the most popular scooby costume uota interest.