In Suo Ni hero breaks wrist to cut down the member of persons employed considerably after 10 thousand person, it is at announcing a problem recently again " a Suo Ni, change! " plan. This is ability dying recieved orders on April 1 this year the newest move that the smooth Jing Yifu that takes up the post of CEO takes out, and Suo Ni call his " revive " plan. This also means this to consume an electron in former days gigantic without bully begin to face the fact of be on the wane eventually.
Successive 4 money year deficit
Suo Ni company releases announcement to free canon ef 15mm say last week, predict 2011 money year (up to this year on March 31) net loss caustic 520 billion yen (add up to) of 6.4 billion dollar about, since achieving a company to hold water highest deficit record. So far, suo Ni company is successive already 4 years of deficit, accumulative total of total loss specified number is as high as 919.3 billion yen (add up to) of 11.3 billion dollar about. Be in with apple, SamSung (small gain) in the competition that waits for main rival, suo Ni kept on retreating a few years in the past, its advocate TV of course of s the most popular brooch pins tudy board piece successive already even 8 years of deficit.
For this, suo Ni already began thin body. According to the information cutting down the member of persons employed that its release, to this year the end of the year will have 10 thousand person to leave Suo Ni company, this is Suonidi 3 large-scale cut down the member of persons employed; In addition, suo Ni also is throwing a weight stage by stage, light is ongoing, sell besides will chemical the best selling t mobile prepaid cards business Japanese policy invests a bank, still medium or small business of liquid crystal face plate and Toshiba and day stand amalgamative.
It is at the beginning of this month, suo Ni returns the human affairs with made important to adjust, suo Ni company carries out vice-president to make the same score Jing Yifu to take up the post of company president formally to hold CEO concurrently. His assignment is very clear -- guide Suo Ni to walk out of sloughy. No less than he himself place character: "Suo Ni is facing a period that is full of a challenge. "Suo Ni is facing a period that is full of a challenge..
Yes, suo Ni is ill, this once why the thumb of electronic course of study with infinite scene is like nowadays is this depressed?
Whats did Suo Ni miss
north face shirts
Suo Ni is on remains of World War II build up, created one of countless, established occupation standard for the world, become the pronoun of miracle of afterwar Japan economy even.
20 centuries 50 time, last a period of time invented all alone Buddhist nun 7 years to let its bring think those who be proud " odd gun picture tube of 3 bundles of color " , namely industry is most popular selling t mobile prepaid cards hep special Li Long picture tube. Its come out the authority in a certain field that Rangsuoni makes color television trade very quickly.
Come in liquid crystal times however when, suoniqueyin is reluctant to leave the success in the past and hesitate not before.
Industrial economy observes domestic Liang Zhenpeng is analysed, because be in CRT TV times is too brilliant, so of Suo Ni " flat transition " pace appears quite slow, lack the patent technology in liquid crystal face plate and domain of liquid crystal TV to accumulate.
Be in early 2007, suo Ni rolled out TV of OLED of global head stage, borrow this to go in the industry front row of this technology. However, 11 inches when roll out at that time, model is as high as 2000 dollars for the OLED TV price of XEL-1, and fail as a result of global economy crisis billows is lifted in industry. Suo Ni is produced in what the end of the year stopped OLED TV 2010 subsequently, turn and develop 3D TV.
And SamSung and LG did not abandon OLED TV strategy all the time. Liang Zhenpeng points out, OLED industry already free memory laptop toshiba by accepted the TV that is next generation demonstrates a skill, this kind of revolutionary technology can make trade seating arrangement happens again change. Make the same score Jing Yifu to still think toughly at present however, because the price of TV of 55 inches of OLED also is as high as every 10000 dollars, be equivalent to be the same as 10 times of price of dimension LCD TV, tremendous cost difference aux will be able to makes sure LCD TV is in quite the mainstream product that future will still be global TV market inside at least 3 years, so Suo Ni still was not done in OLED domain up to now piece any hard. The analysis says, at present Suo Ni has lagged behind in TV and digital domain the person that precede 5 years.
Make " rehabilitation " plan
Suo Ni is newest announce save oneself plan is specific include to strengthen a number video, game, mobile business 3 core business, put forward to alter the deficit aspect with TV agelong business, strengthen the business base with re the best selling brooch pins creation and financial service solid business further, the new market field such as medical treatment and electric car batteries will march in the meantime.
This decides to mean, past proportion is very large, but already the TV business place with old deficit is reduced apparently. As we have learned, after finishing what believe stock to Suoniaili to buy, number video, game and shift the predicting sale of 3 big fields is in the proportion in electronic branch, will by 2011 money year 60% development arrive 2014 money year 70% , will contribute whole department the profit of 85% . And whole electron branch, 75% what should hold group sale, its standing need not say more.
In recent years, TV gain is meager with each passing day, demand is ceaseless also and atrophic, strengthen a number video, mobile business is a very well-advised choice it seems that, however in recent years, suo Ni is in these domains are bright however have contribution. Research and development of apple of promising young person gave the IPod, IPhone, product such as IPad, suo Ni not only impressive without your person new product, the person that follow even was not done good.
The reporter of the intermediary outside having is asked about, suo Ni to how competing with American apple company, smooth Jing Yifu says frankly " without subtle move " ; To how rebuilding TV career, his answer is: "We will continue to promote sales volume the function of better liquid crystal TV and property, other company is surpassed in resolution and acoustic quality respect. Other company is surpassed in resolution and acoustic quality respect..
Nevertheless, this revives the self-identity that plans to did not get professional public figure. TetsuroIi of Chairman Commons Asset Management points out, suo Ni plan is insufficient enterprising, did not offer detailed schedule, also did not reflect a company how to create new value to come activation electron business. Business signs up for reporter Sun Cong clever / Wen Hanwei / tabulation
Competition is a good thing
Liu Jia
Before competition, suitable person prosperous, go against person die.
Suo Ni company announces his last week 2011 money year deficit restrains 6.4 billion dollar, create this the most severe loss on company history. Cutting down the member of persons employed thin body while, also announced a reform to save oneself plan.
Suo Ni, once the enterprise like the god, the brand like the dream, arrogant largely century, say him Out suddenly, can't help making a person sob, country generation has ability person to go out, each get coquettish number hundred years. Under competition, everybody is Chang Sheng's general, everybody cannot look at somebody disdainfully out of the corner of his eye everything, still building coffin for forefathers today, will be written history by later generations tomorrow.
Someone says Suo Ni enters old age, also someone says is the common fault that made big company, nuojiya and Kodak are evaluated before resembling (small gain) same. Then clutchs wrist groan for it, say its discarded oneself establish look f the most popular scooby costume orward to this -- innovation. If it is so? Also did not see. Actually, the long-term development of all alone Buddhist nun to electronic industry is to have those who foreknow, the investment on innovation also was not loosened. However, the enterprise innovates anyhow god its ability, not be the god of omniscient and omnipotent eventually, you choose a fault very likely direction makes innovation devoted become infructuous, wasted days to also miss an opportunity.
We also can remember so a chain of name, in mention IBM(small gain) when can think of Microsoft, contact Gu Ge when thinking of Microsoft, in respecting cereal song when must carry an apple, every enterprise is in hard hit the point stands the originality pulse of the peak at the times, but some is fast, some is slow, that's what it all adds up to. So, every enterprise has an opportunity, every business can slip, the glamour that this competes namely is in.
Competition is a good thing. Of star company " banner of king of irregular change of on top of the city wall " , those who change is the advancement of in big strides of consumer effectiveness. Before malic IPod comes out, suo Ni's MP3 is already enough good, before IPhone comes out, nuojiya's mobile phone has dazzled quite, nobody feels these have any slighting on the manner that the enterprise is innovating and serves customer, but who lets better business and more did the originality of strike the table appear? Resembling Zhou Yu is not not quite outstanding, feather towel of fan black silk ribbon, between Tan Xiao, mast scull ash flying the best selling memory laptop toshiba smoke destroys, cannot not call of philtrum outstanding. Can be born already gem, he Shengliang? Before Zhu Geliang, zhou Yu exploded infirmly. But who can say Zhou Yu is blockhead?
Enterprise on thin ice, consumer just have nothing worry about; The business is well, consumer is not twisted at odds; The enterprise is lying to earn money, consumer with respect to be foul-mouthed. Erasure competitive enterprise, it is much more difficult to do not say oneself have much pain. Be defeated not to lose face, be afraid that ability loses face. Company of some of no less than died, for instance Kodak, but in the heart that it lives in us however; Some enterprises stagger or stagger, for instance Nuojiya is mixed Suo Ni, but in the affection that it lives in us; Return as to some enterprises living, little alcoholic drink is being drunk, little pork is eating, still often impatient ask in retort " your forestall " . So, they are afraid of is a life before long.
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