Suo Ni new CEO makes the same score Jing Yifu to face a challenge: Soft hardware difference expands

Be about to take up the post of the smooth Jing Yifu of Suo Ni CEO

Guide language: Foreign media is written today civil say, advanced below the leader of two CEO, the difference between Suo Ni hardware and content business is bigger and bigger, this makes the same score the person steer a boat that gives future Jing Yifu to constitute enormous pressure. But because once was in PlayStation business the success is shirt-sleeve this two big fields, because this industry is right still,he expresses great expectations.

It is article full text below:

"Bridal " public relations

Hotel of gambling house of 100 happy palace held Las Vegas this year in January an a little loath wedding, bride and bridegroom just meet before a few hours, she is wearing gauze of a tight marriage, he is wearing the swallow-tailed coat of a shallow blue.

This wedding is public relations show actually. But the its machinator, smooth Jing Yifu that is about to take up the post of Suo Ni CEO is extremely serious however.

"Bridal " the honored guest basically is attend annual international to consume an electron to exhibit to Las Vegas (the following abbreviation " CES " ) reporter. Bride and bridegroom are the actor that invites in place, the Bravia TV set that they represent Internet and all alone Buddhist nun respectively -- their union is indicating the satisfactory conformity of this company hardware and content. But unfortunate is, although this one project has continued several years long, however after many the setback.

dog crates large

Smooth Jing Yifu expresses, when he steers a boat when the Japanese brand with this heavy hot water, whether facilitate whether does this paragraph of the fate brings lovers together succeed the term that decides him. He will hold CEO concurrently at taking up the post of Suo Ni's president on April 1 this year, and the crisis that this company faces at the moment, expand any difficult position of the experience in course nearly 70 years unlike it.

Suo Ni had not rolled out tabloid product for years. The TV business of this company also bore heavy responsibility, t mobile prepaid cards accumulative total deficit reachs 10 billion dollar. Be in up to the money March 31 inside year, suo Ni will be successive the 4th money year net loss caustic. Going up early century 90 time, suo Ni begins to mix the entertainment with giant dimensions game content, undertake conformity with phyletic and various electron product, but at this late hour still half-baked.

Business conformity

But Suo Ni also is not without a single redeeming feature, below the leader of smooth Jing Yifu, although PlayStation business leaves the bureau is adverse, but go 5 years still came true to develop flourishingly. He plans to extend the pattern of PlayStation whole company: Extend the network of this business product of electron of other Suo Ni, so that create unified content,transmit platform. Although be not,do it of purpose, this one pattern is very as similar as malic ITunes still.

The month on smooth Jing Yifu of 51 years old is accepted in headquarters of Suo Nidong Beijing when interviewing, say, this kind of mode of company of entertainment of Suo Ni computer " it is an older concept, can guide us to march vaster domain " . Between soft hardware of his hope implementation promote each other, and the TV business that with its he is in the Japanese manufacturer in predicament likewise undertakes conformity. Because the pine falls to also be in predicament with Xia Pu in, accordingly this will be become " marriage of rights and interests " , and the apiration that Japanese government is eager to guaranteeing obtain employment and breeds domestic tycoon, also will conduce to help sb to fulfill his wishes this paragraph " the fate brings lovers together " .

This kind of conformity had formed a framework. Last year, suo Ni agrees to fall to stand to establish a liquid crystal that the name is Japan Display jointly with day with the pine face plate is joint-stock company. The hold of investment fund Innovation Network Corp Of Japan of Japanese government dominant this company the equity of 2/3.

Smooth Jing Yifu is regarded as one name pole customer by the outside. Regard Suo Ni as the director of video game business, he once held a professional train driver controller to play train imitate game. "This was brought for me extremely countless guest jest material. " he is recollected in interview.

He needs to pass this to plant anecdotical the accredit that will win an engineer. Because before Suo Ni two CEO are suddenly Si Jinge of China heart · (Howard Stringer) is in with what give a well to extend foster content business energetically, bring about an engineer to fear Suonihui abandons product of electron of most advanced consumption, turn and expand the content business such as game and film mainly.

Smooth Jing Yifu is not engineer one's previous experience, he joins in Yu Yin happy branch holds a post when Suo Ni at first. But Niu Kesi of Morley of · of Er of humble of CEO of United States of Suo Ni electron (Phil Molyneux) expresses, this does not hamper he expands consumptive electron business. He says when accepting media to interview: "Did not forget, at hand of smooth Jing Yifu has the effective leader of setting of a few engineers. At hand of smooth Jing Yifu has the effective leader of setting of a few engineers..

Risk warning

But " the father of PlayStation " long much fine Mu Jian is warned however say, suo Ni goes out the bag outside production this kind " small capital fund " strategic existence risk. His warning says, as Suo Ni's competitor, korea SamSung (small gain) had rolled out ultrathin OLED TV very quickly with LG.

Suo Ni rolled out TV of OLED of global head stage 2007. This product name is XEL-1, the dimension at that time is 11 inches only, price reachs 2000 dollars, did not cause tremendous echo in the market. Suo Ni is final at the stop production end 2010 this kind of product, turn and develop 3D TV mainly.

However, samSung and LG push this one concept in effort all the time however, 55 inches of archetypal machine that they roll out are wide on the CES this year get recognition. Hearsay says, price of this kind of product is 10 thousand dollar about, it is 10 times what be the same as TV of dimension liquid crystal about, force tycoon of these two Korea must farther cut cost.

plant lights

Make the same score Jing Yifu to think, because be put in difference of this kind of price, because TV of this liquid crystal is in at least,future will still continue to hold the mainstream inside 3 years. Regard Suo Ni as computer entertainment company before boss, long much fine Mu Jian thinks this will be become however deadly injudicious.

"OLED can be exceeded probably anticipate, transition speed exceeds the CRT change to liquid crystal TV likely even. " he says. Long much fine Mu Jian already left Suo Ni 2007, but the technical adviser that still holds the position of this company.

In-house difference

Suo Ni's problem and not only business of TV of bureau be confined to. Smooth Jing Yifu still needs to face the difference with company confirmed interior: One clique is conservative engineer, basically be located in Japan; Additionally one clique takes content seriously very, despise equipment, the film that basically comes from Suo Ni United States and musical department.

This one difference results from on century 90 time metaphase, a well of Suo Ni CEO allows to extend when begin to expand content and network business mainly. He bought Mi Gaomei 2005, established company of entertainment of music of Suo Ni BMG in new York. Still establish a letter with love later (small gain) negotiate matters concerned of mobile phone colla most popular selling t mobile prepaid cards boration, and by succession person Sijinge is finished finally.

But the backwater of hardware business not before, probably just results from advance what allow business internally at that time energetically.

Jieyi Fandengbuli of president of sale of the consumable before United States of Suo Ni electron (Jay Vandenbree) insists to think, this brought about Suo Ni to lose the leader status of musical player market. He expresses, the tall canal of musical business drives content to protect a mecha free scooby costume nism energetically, deferred the transition to hard disk player, the market that caused malic IPod to reave Suo Ni by right of this act leads a position.

"A lot of articles say, suo Ni missed the trend of hard disk player of portable music domain, but the fact is not such -- they abandon of purpose. " Fandengbuli says. He already arrived at finding new job from Suo Ni 2009 LG.

memory laptop toshiba

Tall canal Satoru Maeda expresses before Suo Ni, suo Ni missed the opportunity that corrects this error 2001. He ever had developed a flat computer that the name is Airboard archetypal product, but be overruled finally by Suo Ni.

Satoru Maeda explains, the Steve Qiaobusi as a result of CEO of Shi Renping fruit (Steve Jobs) inaccuracy decides IPod music player whether cause sensation, so he hopes with Suo Ni collaboration rolls out ITunes shop, so that defy powerful Microsoft. This matter also got local medium confirm. But because all alone the Buddhist nun does not think with Microsoft fall out, rejected Qiaobusi so invite.

More sacrifices

Because give what the well extends not to like independent consumptive electron product, because this still produced another victim, that was 2006 the Aibo machine dog of stop production. The Toshi Doi that is in charge of this project at that time is recollected, when should giving what the well extends to saw this product for the first time 1999, he expresses to the engineer angrily, what they develop is the product of a 19 centuries, is not the product of the 21 centuries that he hopes. Toshi Doi also had left Suo Ni.

Before Si Jinge in power, the in control of that gives a well to extend alls alone Shuai Yin is as long as the Buddhist nun 10 years. During this, the income of this company breaks up time, obtained a large number of extra ready money through game, music and film. Give what the well extends to still insist to think up to now, breaking away from manufacturing industry Wu stage by stage is right strategic choice Suo Ni to.

But this kind " light make, serious content " idea sufferred object howeve the most popular brooch pins r, be in Japan especially. In this country, make and create obtain employment to be regarded as one of main missions of big company.

"My leader once expressed when all alone Buddhist nun, we should not produce face plate, but encounter criticism accordingly however. Howeve free canon ef 15mm r, the board that when Feng Tiansheng produces a car, uses comes from new day iron however. Their real value is a car, is not armor plate. " 74 years old give what the well extends to say.

Management is confused

2005, si Jinge replaces a well to extend, become CEO of foreign nationality of the first place on Suo Ni history. The tall canal of this reporter one's previous experience pledges the latent capacity that will dig Suo Ni, integrated content and hardware business.

His condition reached peak peak on January 4, 2008. When those, when just when industry is high,the canal assembles in Las Vegas to attend CES, toshiba (small gain) raise white flag however, stopped as big as the high-definition format between Suo Ni fight, abandon HD DVD format. La Guang becomes the standard form of trade of high-definition CD technology from now on, si Jinge also alleges accordingly content and hardware realized conformity eventually.

However, because do not know Japanese, and most time is not in Japan, si Jinge is very difficult close gives what the well extends to allow inside the difference between the hardware that form and content. A when occupy this company tall canal discloses, si Jinge dare not decide Japanese administrator whether take orders from at him, whether to perhaps understand his intention.

Occasionally, he cannot discover those who hurt Suo Ni business is decision-making and fluctuant in time even. 2005, suo Ni controller abandoned LED carrying smooth TV project on the back because of cost issue, but did not inform Sijinge however. Personage of know the inside story says, this also is one of Sijinge's biggest inside lieutenancy regrets. Competitor SamSung rolled out his LED to carry smooth TV on the back 2009, make the Suo Ni that is in lead position originally tried best to catch up 2010.

Meanwhile, engineer of Suo Ni Japan also is in to the resentment of this boss grow day and day. They think, his energy to overseas investment is overmuch, pay close attention to the consumptive electron business as Suo Ni basis rarely. Because fail to roll out new resounding sex product tardy, share of together with market is mixed by the apple ceaselessly SamSung nibble, the old engineers that bring about Suo Ni are right bellyful of Si Jinge complaint.

"Basic level employee feels the presence that is less than him almost. " engineer of research and development says a Suo Ni. He thinks, si Jinge can hold an activity rarely, let an engineer elaborate their working content to tall canal. dog stairs

Suo Ni interior still is put in a reconciling hope originally, but all these is in 2008 melt into visionary hope. When those, lei Man's brother goes bankrupt, global banking crisis comes unexpectedly, force Sijinge to cut down the member of persons employed 16 thousand person, reduce expenditure of 3 billion dollar. The 3.11 earths shake last year also is brought about supply catenary to interrupt. After a month, suo Ni suffers because of by pilfer equipment of date of network game Zhang again censure. Big calamity brings about the Thailand last year July production is interrupted again.

All alone the Buddhist nun announced on Feburary 2, predict to be in up to the money March 31 the deficit inside year canon ef 15mm 220 billion yen.

Make the same score well times

This before today, the unexpectedly announces Si Jinge, smooth Jing Yifu will shift to an earlier date one year than original plan succession CEO. Him Si Jinge can turn Ren Fei carries out president, the person t most popular selling memory card digital cameras hat carry the succession that unplug in person for him thereby provides enough space, let go integrated content and hardware business.

"He is having overall technical ability, can run the business after conformity. " Sijinge is being accepted when interviewing so complimentary his succession person, "Although the outside criticizes him to lack engineering background, but the professional work that he still made PlayStation confluence of a soft hardware, this develops those who become future pattern, and he can accelerate transition rate. And he can accelerate transition rate..

The CEO that emphasizes development content business with before two is different, smooth Jing Yifu takes the confluence of content and hardware seriously more. Si Jinge thinks, this makes smooth Jing Yifu OK interact with the engineer better, drive Suo Ni to develop tabloid to consume electronic product thereby, make up for the inadequacy of network strategy.

Smooth Jing Yifu is born at Japan, it is 51 years old. His father is a banker, ever worked in the United States, so he also lived about 20 years in the United States, majority is to be in when. This makes day of his be proficient in beautiful the language of two countries and culture, understand western company system already, as can harmonious as Japanese employee coexist.

PlayStation attracts user of 100 million network successfully is to help him go up main factor, this also becomes Suo Ni the greatest success that gains in shirt-sleeve content and hardware process.

Buy a destiny

Although really reason holds hope to making the same score Jing Yifu, but employee of partial Suo Ni thinks however, prospective foreground may be more dim.

Tall canal is in before a Suo Ni passed after thinking seriously, express, exist such a kind likelihood: All alone the Buddhist nun may be bought by a fund, tear apart next sell, the price after collect sells than whole taller.

As Suo Ni be on the wane, its share price goes low all the way likewise. When 2000, the market prise of this company achieves 7 times of the apple. Go up the big He Dianxiong that the century holds the position of Suo Ni CEO at the beginning of 90 time, once was an operatic actor that has gotten professional training, and led CD revolution. Below his leader, tall canal of all alone Buddhist nun once considered to buy an apple even. According to participating in Buddhist nun of discussion the one all alone before the name at that time controller discloses, giving what the well extends is one of this trading proponents.

Suo Ni is not exclusive a share price is low enterprise of confused Japanese science and technology, but be become more easily than other Japan company however and buy an end. Fall to be compared with the competitor photograph such as Xia Pu with the pine, the connection of big bank of Suo Ni and Japan is weaker, main creditor is occupied mediumly in large stockholder less, and the share that has more than 40% by foreign investor hold.

Analyst estimation, highest value can amount to the Suo Ni after tearing apart 25 billion dollar, if has courage to buy this Japan's most well-known company with the market prise of 21 billion dollar, hopeful wins the investment get one's own back of about 20% . The film that the appraise after tearing apart is worth pair of Suo Ni and musical business, consumptive electron business, game business and insurance business used different city to be filled with rate.

The brand value of Suo Ni itself is very enormous also. British brand seeks advice from orgnaization Interbrand estimation, suo Ni tastes card value to be as high as 9.9 billion dollar, the whole world ranks the 35th. Rank the SamSung of the 17th and the apple of the 8th to exceeded Suo Ni 2008 at was being mixed 2005 respectively.

"This is meant, if you wait for a competitor to regard as with apple and SamSung,consult, so their marke the best selling memory card digital cameras t prise should achieve 34 times present. " Interbrand CEO Jieci Fulanpudu (Jez Frampton) says, "Task of smooth Jing Yifu is formidable. "Task of smooth Jing Yifu is formidable..

Smooth him Jing Yifu also agrees with this kind of view. "I think present condition clearly, no matter be,be in Japan or abroad is such, " he says on the news briefing Feburary, "I am clear, this is not easy. " (think of far)