Suo Ni predestined relationship why dejected: Germ is defeated to be mixed in innovation technology

Xinhua News Agency

Company of Suo Ni of Japanese electron tycoon publishs announcement 10 days to say, predict 2011 free memory card digital cameras money the best selling canon ef 15mm year (up to this year on March 31) net loss caustic 520 billion yen (add up to) of 6.4 billion dollar about, since achieving a company to hold water highest deficit record, according to statistic, suo Ni company is successive 4 years of deficit, 4 years accumulative total of total loss specified number is as high as 919.3 billion yen (add up to) of 11.3 billion dollar about. People can'ts help wanting to ask, why the thumb of electronic course of study with infinite former days scene is like is this dejected? brooch pins

Because be defeated,a lot of companies manage failure is be in without long-term strategy eye, and Suo Ni is not however. In May 2003, the smartphone IPhone of malic company and IPad of computer of portable terminal flat still are disappearing thing, ren Suoni president goes what the well extends to had said when accepting a reporter to interview when, in what electronic product digitlizes 1 year inside half time currently the function can increase one times, net of the broadband inside 9 months transmits speed to be able to quicken one times, the world already entered the period that the number erupts, prospective electron product develops direction to be digitlized namely.

Suo Ni company rolled out the product that should contend with IPad really, this is electronic book terminal " Reader " . After the product comes out, be in the United States to sell brooch pins above all, the IPad with the apple and Yamaxun (small gain) electro free scooby costume nic book terminal " Kindle " struggle hard. After IPad landed Japan in May 2010, in O the most popular memory card digital cameras ctober " Reader " market of Japan of fight in some places one by one, but because basically be used at reading electronic book, the function is relatively simple, a lot of recreation that has computer as IPad and office use a function, reader can keep on retreating only. mountain t shirts

More what expect is less than is, not only not do one's best of competition of electronic book terminal, the function of the electric equipment of several kinds of numbers such as the digital camera that Suo Ni works hard, camera, navigational aid, television is centered in present smartphone IPhone completely, the hot and serious effect of IPhone arrives Suo Ni is all and onefold the sales volume of functional electron product. The personage inside Japanese course of study exclamations " expect is less than " .

mountain t shirtsSummary rises, suo Ni investigate its germ is defeated to go up in innovation and technology. Although see electronic industry future develops way, but the product that makes an ability prepare high without innovation ability and hi-tech, failure is in all alone Buddhist nun unexpected, more in reason, ability is inferior to a person, fail necessarily.

Ad the best selling memory laptop toshiba ditiona memory card digital cameras l, electronic product of Suo Ni does not have price advantage, its run a state in United States of TV sale staple market not beautiful, plan this money formerly year sale TV 40 million, but look most now can sell 20 million only, main reason is Korea SamSung (small gain) the TV quality that waits for electronic manufacturer is assuming Yusuoni, but low-cost, sort is various, the industry competition such as Suo Ni TV and SamSung is in inferior position. Meanwhile, yen goes tall continuously, the influence sells the earnings of TV to Suo Ni.

north face shirts

The crisis that Suo Ni faces this is unusually austere. 1994 money year Suo Ni appears gigantic because movie business is depressed,be fortunately, but at that time advocate business Wu TV is sold still very strong. This battalion receives Suo Ni appear gigantic deficient, basically be its advocate sale of business Wu TV causes loss 230 billion yen (add up to) of 2.8 billion dollar about, and TV business is successive 8 years of deficit. The personage inside course of study thinks, business of Suo Ni TV " had sufferred from on chronic difficulty is ill " , short-term inside cureless. Suo Ni is forced very reluctantly give up what one favours, increase the project investment that hopes to having growth.

From adopt strategy to look at present, suo Ni basically aimed at smartphone market, the company invested 110 billion yen this year in Feburary (add up to) of 1.35 billion dollar about, the love with Sweden each Suoniaili of contributive half believes company establishing a letter (small gain) the wholy-owned subsidiary that mobile phone company becomes Suo Ni. Additional, suo Ni plans to be in TV, computer and respect the most popular scooby costume of confluence of the technology that touch screen strengthen research and development.

Japanese media has some of pessimism it seems that to this, joint company thinks Japanese TV produces business to already was immersed in overall the corner that break down. Because the pine falls, deficit of occurrence a huge sum of NEC, Xia Pujun, if do not undertake structural sex is reformed, profession of Japanese electric equipment persists be on the wane will avoid hard.