The apple is clever dissolve public relations crisis: Lend Fuji health scandal dozen press rival

Guide language: Slate of American electron magazine last week 5 write civil say, although Fuji health with industry problem your apple figure is damaged recently, but after independent findings report is announced, this company dissolved the crisis by right of clever public relations method however. Not only such, the acceptance that improves the environment that use worker worker can bring about whole science and technology to supply the cost of catenary to rise even, hit thereby pressure profit margin is original very scanty competitor.

It is article full text below:

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Clever public relations

Occasionally, although the surface looks,the apple was defeated, but it still won actually. Recently a few months, various investigation reports and the company image that protest the activity makes market prise of this whole world the biggest are damaged, the best selling memory laptop toshiba prep let alone drama of those monologize of cramped of true and false and broadcast. The spearhead of the person that criticize pointed to the environment of the apple that use worker worker, they censure the factory existence safety of malic China supplier and healthy hidden trouble, and still have work overtime for long and sweated wait for a lot of problem. " new York Times " with respect to Ceng Duiping the supplier Fuji Kang Jin with the biggest fruit passes most popular selling t mobile prepaid cards lengthy report all right, when bringing about a lot of hand to take IPad or IPhone cherish ashamed remorses.

Zhou Si, negative report continues emerge in large numbers, association of labor of fairness of independent Labour Organization (the following abbreviation " FLA " ) released pair of Fuji health findings report, announced numerous the expected issue that use worker worker. But to the apple character, this is not evildoing it seems that. This company approved the report of FLA, answer way very clever also: The apple announces immediately with Fuji health reach trade, new recruit counts a worker, strengthen safety and overwork regulation, build better employee living quarter. Arrived Zhou Wu, media has paid close attention to the report of FLA no longer, on the acceptance that puts the central issue in the apple instead -- the acceptance that apple and supplier change the environment that use worker worker jointly, was equivalent to establishing new standard to whole China manufacturing industry.

Adopt this kind of clever measure, malic instant became a hero from rascal. But wait, won't thes the best selling scooby costume e changes produce very big cost? Can, but this is more advantageous to the apple instead. modern dining chairs

Cost advantage

Fuji health it is the electronic manufacturer with the biggest whole world at present. Its famousest business is to assemble IPhone and IPad, but this c the most popular brooch pins ompany also is HP at the same time (small gain) , Dai Er (small gain) , Yamaxun (small gain) , Suo Ni and other company acting industry. Any improvement of malic make known to lower levels command, also can produce an effect to the product of other company. And Fuji health behavior can is opposite its supplier -- among them the environment using worker worker of some enterprises is more harsh -- generation interlinks effect. Partial analyst thinks, fuji health scale is too large, accordingly this firm raises wage, reinforce the decision that superintend and improves the environment that use worker worker, certainly will brooch pins produces extensive effect to whole China.

To enterprise of science and technology character, the effect that these change produce to profit place depends on the ability of cost of their digestive labor. To Yamaxun such enterprise, the Kindle Fire as a result of 199 dollars already be out of pocket, because this wages rises,may produce tremendous effect to its. photograph comparing, the apple is enjoying the profit margin with highest industry. The new IPad price of this company differs to 829 dollars from 499 dollars, increase a few cent or the production of a few dollars to rise to produce an effect unlikelily to profit margin originally. Although can produce an effect really, the apple also can move the price on appreciably. What malic user cares truly is quality, vogue, beautiful and use easily, the value is not fundamental.

Whether can malic competitor seek cheaper supplier? Possible, but not easy. Berkeley of American California university divides school profess most popular selling memory card digital cameras or to hold GoodGuide.com of website of business ethics grade concurrently to combine father to amount to La Aoluke (Dara O ' Rourke) thinks, fuji health dimensions and impact are very big, and efficiency is extremely tall, it is difficult to bring about apple and other company to be abandoned hard to its from. Any abandoning Fuji health, turn and search cheap metropolis sacrifice checks the company of the supplier the control of quality, amount and products plan, and this is an apple the recipe of Lai Yicheng result.

Historical experience

If competitor is gone against situation and for, confront public relations crisis likely. 10 years ago, should be able to bear or endure the factory of sweat and toil of the gram by media exposure hind, this company was forced finally to improve the environment that use worker worker, competitor also in succession follow the lead of. "Everybody can solve a problem before radical consumer rise in revolt, " library of · of Kitty of vice-chairman of center of cent school labor installs the California university Berkeley that once held the position of leader of spin trade union (Katie Quan) says, "I remember there is a plant in Indonesia at that time, the brand that cooperates to it is abrupt between sent the standard that use worker worker, include those doing not have by the enterprise of media exposure. Include those doing not have by the enterprise of media exposure..

Say apple and Fuji now health the agreement supplies free canon ef 15mm science and technology of complete change whole world chain or him apple still is vogue early. In be able to bear or endure in the case of the gram, it is important that outside pressure forces this company to reach its the supplier abandoned a few mix the most overly the most apparent misfeasance, include to insult the environment using worker worker of employee and danger, but the basic problem that did not change the market, sweated free memory laptop toshiba the problem that works overtime with overtime is as before.

The Kanghe of hope change Fuji with if true apple is other the culture of the supplier, must want land of set oneself an example to others support is newest supportive plan, make from the business way of malic administrator. Press desperately sweated, the design is changed in the last moment, what offer slashing delivery time even is Fuji not merely health tall canal, still include tall valve of the apple, even we such consumer -- we hope to be bought with minimum price the most popular taste newly. Get solace to let the heart, user of a lot of apples is willing to wait a little while more when buying a product, or it is a few more floriferous money. Now, whether is this user that treats malic competitor also willing to make concession. (Book Yu)