The care of malic IPad brand: Into flat computer pronoun

Xinhua News Agency stalks of grain especially for morning paper

Since American apple company rolled out IPad 2010, the whole world lif most popular selling memory laptop toshiba ts flat computer heat, "IPad " the pronoun that makes flat computer almost. A few brand experts of American are afraid, IPad heats up a likelihood to produce the side effect of product name generalization greatly, if some judge is in trademark suit case,cognizance IPad is flat computer " current name " , the apple may lose IPad trade mark.

Computer of 63.6 million of global work off of all kinds flat is medium last year, IPad is occupied 73% . Marie Shimite is 58 years old, it is the urban Baltimore with the best selling brooch pins American Maryland the biggest city the sale director of an enterprise. Schmidt has an IPad, do not know to be divided on the market there still is brand of what flat computer beyond IPad.

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"To the masses, flat computer concept is replaced by IPad concept place really. " Chicago Xi Davis tells the manager tall of bazaar of an electric equipment associated press reporter.

Mei Anderson of associated press reporter thinks, one of fear with the biggest company, it is the banner issues well-known trademark to be used at describing some by too frequent ground kind product, cause a judge to rule in trademark suit case this one brand is " current name " . This is meant, the enterprise loses the intangible assets of this brand, allow to be used by the competitor.

Browse history of case of suit of American famous trademark, the case of because of brand overheat extreme joy begets sorrow is not in business of a few big cards a few.

German pharmacy tycoon does obeisance to ear to be registered in the United States at the beginning of the century on joint-stock company and use Heroin(herion) with Aspirin(aspirin) brand, what make narcotic and demulcent drug almost later is pronominal and mixed 1919 announced to be by American court respectively 1921 " current name " , lose trade mark right. the most popular scooby costume

The United States abstruse this elevator company registers use Escalator(automatic the best selling scooby costume staircase) brand, be in however 1950 play away lawsuit, take automatic staircase label alone no longer.

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Go up century 20 time, zipper(slide fastener) brand ever established company hold especially for American solid, long-term and general after using, be ruled " current name " , it is registered trade mark no longer.

Face the worry of brand name generalization, a few enterprises take proper sale step, avoid the loss of brand asset.

Wit the best selling t mobile prepaid cards h the United States strong unripe company is exemple, subordinate " state enlighten " (Band-Aid) brand can stick a product to be accepted extensively and be become to achieve the pronoun that can stick almost by consumer because of achieving. After realizing a problem, lay a classical advertisement term by force " I was f the most popular memory laptop toshiba allen in love with ' state enlighten ' " changed " I was fallen in love with ' state enlig canon ef 15mm hten ' brand " , in order to remind the public " state enlighten " brand attribute.

The United States applies happy company to invented first automatic copycat of American 1959. Go up century the later period in 70 time, the success of the product lets people begin with " Shi Le " (Xerox) points to era an any copycat.

Subsequently, shi Le company consumes number with 1 million plan the dollar makes ad, with period the group that invites the influential ability such as reporter of lawyer, media is hep " Shi Le " the distinction of brand and current name. A paragraph of advertisement said 2003: "When you in order to use ' aspirin ' means is used ' Shi Le ' , we can have a headache. " advertisement said 2007: "When you in order to use ' slide fastener ' means uses Shi Le, our brand meets the door is big. Our brand meets the door is big..

Associated press report, at present, on pop chart of vendibility of global famous brand, "Sh memory card digital cameras i Le " rank 57 with 6.4 billion dollar.