The electronic bookseller such as fruit of American judiciary big Zhan Ping

The price forestall lawsuit that American judiciary mixes 5 in 6 big electron publisher of world with respect to ma free t mobile prepaid cards lic company appears annals is in must. Judiciary accuses these books publisher and malic company conspire, try the electronic book with terminative long already presence " wholesale mode " , carry out " sell goods on a commission basis mode " . Allegedly, 6 enterprises prepare to release IPad flat in malic company decide when computer " acting mode " , in order to push price of tall electron book, restrict online shopping website Yamaxun (small gain) " call the ability that loses sale electron book " . Hearsay says this is to be in " Manhadu is high-grade cafeteria " put-up result. But judiciary appears to the view of electronic books industry too narrow.

"Wholesale mode " VS " sell goods on a commission basis mode "15 pin vga

Till two years before, make the market by right of reader of K Indle electron the Yamaxun of main player, with what there still is electronic books between publisher " wholesale mode " . This lets them be able to set trade price, and Yamaxun sells with the condition of lose money in business, this makes for instance Barnes& Noble challenges new electronic reader manufacturer very hard its close to the position at forest free canon ef 15mm all. This also makes the value that lets electronic book is in cheap condition, thereby with presswork edition competition. Publisher and authors are anxious, if Yamaxun still holds dominant, final lower trade price will be forced on their head, bring about the publisher with weaker actual strength and books agency to go out bureau. Accordingly, when the apple rolled out IPad 2010, apple and these publisher people reach " sell goods on a commission basis mode " , that is to say, as the person that content is offerred, the press can establish the price of electronic book directly, the channel that carries malic shop next is divided into to it. Every sell the apple an an electron book will get the deduct a percentage from a sum of money of 30% from which, at the same time publisher acceptance is offerred to the apple best the price.

The acting price pattern that apple and publisher try to carry out raised the profit margin of publisher, also be helpful for raising an apple to be in the competition ability of electronic book industry, but the result meets those who create electronic book value rise considerably. American judiciary says, this is apple and the result that 5 big publisher conspire (the Lan Dengshu room that adds electronic bookstore later did not include) .

Yamaxun also gives out later the requirement with big similar publisher, still maintain to the strategy of small publisher nevertheless changeless, and raised the price of book of a lot of electrons.

Terminal price is the main basis of judiciary. In serving as 5 publisher among them 3, h Achette(Axiete) , collins of · of H ArperCollins(haing Po) with Sim On& Schuster(on the west Meng Shusite) reach a solution with judiciary, agree two years inside avoid those who interfere shopkeeper to hit change behaviour. They can reject to sell goods on a commission basis newly agreement, but cannot " prohibit shopkeeper sells goods with the price that establishs under publisher " .

Small publisher of lawsuit or implicative harm

But the price should not be the only consideration that the ruling opposes competitive action, return the diversity that should consider the market. Heart of Lai of cloth of · of trustee plum dimension says the seat of antitrust organization couplet of office of attorney of Bingham M CC Utchen, "If the behavior that publisher tries to seek high price brings books crop to increase, will be helpful for competing " , he says -- , want them to was not colluded with each other only. They did even if so really, small publisher also is harmed inevitably jointly while judiciary punishs these a few big publisher.

Matthew of · of elder brother spy estimates chief of agency of a books, in sale of American electron books, diminutive independence publisher holds the share that the half controls. But selling goods on a commission basis below mode, the electronic book of 6 big publisher is average the price is more expensive. Come from the data of Sm Ashw Ords of another independence agency to show however nevertheless, since the apple take out publisher to sell goods on a c the most popular scooby costume ommission basis after the clause, their average price fall in IBookstore 25% . According to the viewpoint of Sm Ashw Ords, this may be the price that establishs because of independent publisher more attract a customer, and big publisher people pay close attention to more cover their huge cost.

Independent publisher does not have diminutive from authority is obtained to use over there Yamaxun sell goods on a commission basis mode. Below the setting of antitrust, their at present more not apt is done so. And the other cost that raised publisher in the Yamaxu most popular selling memory laptop toshiba n in recent negotiation, let the publisher financial insolvency of small miniature. This year Feburary, after small-sized and independent publisher rejects new provision, yamaxun's stack glides quickly 5000. The basis comes from leather blame the data of the research center, yamaxun holds the share that the electronic reader of 62% and 14%(rise co brooch pins mplete beauty quickly) the market share of flat computer -- , if resume wholesale pattern, this glides data can continue probably to rise.

The near future of Luo Lin of · of K of author J · that breaths out novel of series of Li Bo spy begins the electronic edition that work sells on the individual website Potterm Ore in her. The website does not have " digital copyright manages " (abbreviation D R M: Through adding close prevent the most popular brooch pins pilfer edition, but also get on electronic book lock on reader of odd ministry electron at the same time) , imprint through adding however the watermark of purchaser will prevent pilfer edition to diffuse. Below this kind of mode, yamaxun and other shopkeeper agree to share the client oneself Potterm Ore, the made electronic reader that can differ to 8 kinds releases their new b the most popular memory card digital cameras ook.

Publisher and procuratorial concern lose D R M. But happen in music (in this domain D RM already big range disappears) the affair that attend will repeat in books domain sooner or later, "And as a result of same reason, " the say of case of shellfish of Andrew · dragon that comes from an electron book to recommend a website, "If Luo Lin's example will quicken all these, the connection that weakens consumer and odd ministry machine, give author and publisher -- , especially small publisher -- , greater power. Give author and publisher -- , especially small publisher -- , greate canon ef 15mm r power..