On March 26, library of · of Mu of the base of a fruit of person of door of malic new control overcomes the malic brand shop that appears suddenly in Beijing Xidan, began him " tornado type is visited China " . And predecessor CEO Qiao Busi of the apple is in tens of year never arrive had visited China. Z visits Chinese bazaar, distribute dividend, dress shirt attends new product news briefing of the apple, although look how to be widely divergent with Qiao Busi, cooke is guiding an apple to move toward flourishing however.
Compare predecessor Qiao Busi, cooke pays attention to Chinese market more apparently
On March 26, cooke appears suddenly in Xidan apple brand shop
Mark sex attire of Qiao Busi is a jeans and unlined upper garment of turtleneck of a black, cooke prefers to wear a shirt it seems that in communal circumstance
Library of · of Mu of the base of a fruit of person of new control door is overcome (Tim Cook) , come to China.
Controlled at 11 o'clock on March 26 morning, the library of a suit sportswear is overcome, appear suddenly inside the malic shop of city of Beijing Xidan exultation. He looks the mood pretty good, the spot is not little " fruit pink " , in succession to it group photo.
CEO comes China, this can be the first time of the occur for the first time on malic history. Want to know, qiao Busi all the time " ignore " Chinese market, he himself never arrives had visited China, and in the apple taste newly in releasing, china never also has entered a hair range.
To this, before connecting Liu Chuanzhi 9 years, once also plainted: "The apple is such ignored China market, as it happens is our opportunity. " nevertheless, since Cooke assumes office, everything is being changed. Allegedly, be located in the malic headquarters of American Silicon Valley, an office calls Joy City, in order to commend Beijing exultation city (the arrogant person outstanding achievement of shop of Joy City) apple -- since on September 26, 2010 since practice, person discharge and sale all rank retailing shop of malic whole world head of a list of names posted up.
With predecessor widely different is, no matter where be, cooke showed the strong interest to China. Although, the whole world that China has been malic product at present the 2nd big market, but Cooke says to partner " this is bring into contact with merely fur " . Last year October. He expresses on quarterly reports conference of the apple, malic company is raising in Chinese investment. "So many Chinese is being entered in produce estate, I had not seen which country is such. I had not seen which country is such..
And be in early when Cooke holds the position of presiding operation official, he has come to China. Saw with one's own eyes witnessed somebody last year, he visited China to move (small gain) headquarters. "This, what does CEO library gram come to China to work? " temporarily between, media of finance and economics began to guess. " wall street daily " for this transcribe a paragraph of video, in a word: "He comes -- because have boundless opportunity here,be, also have not little trouble. Also have not little trouble..
Library Ke Fanghua, wear below the applespring pool
Of the travel of library gram China the following day, appeared on the net that clean out treasure " weird " one act: No matter harbor edition, Europe edition ors outback travel goods of IPhone4s sell the home, all direct hang out " have a holiday announcement " . Many indi free memory laptop toshiba vidual businessmen of Shenzhen China strong north, a the best selling memory card digital cameras lso packed up card of quotation, quote.
According to " southern Metropolis Daily " report, when be enquired, the businessman is not to represent be in short supply, namely " time-out is sold " . But specific reason, the businessman did not disclose too much, some saying is market government just does not allow to sell temporarily, some says is upriver supplier make its temporary fall first frame. Notable is, those who halt quote is individual businessman more, and beauty of easy day number, Heng Bo, happy language, country, Su Ning large sell all was not allowed He Ying to ring.
Those clean out the IPhone product on treasure to sell the home greatly, clean out treasure for instance 5 imperial crown sell a blue actor number, Jin Guan to sell a special mobile phone, Jin Guan to sell a crooked cruel the amount, and the imperial crown shop such as communication of China actor number, Central Plains, special mobile phone, international mobile phone all is hit in shop home page " have a holiday announcement " , reason agrees exceptionally: "Serve a level to raise whole, the interior that has by a definite date 4 days grooms. " and customer service group all is in get offline gray condition. These much selling the home all are in Shenzhen operation, also a few is in Beijing, Shanghai.
As we have learned, so large-scale collective leaves an operation, in the industry Neibingbuduo sees. Shenzhen does not wish insider of sign one's name discloses, the reason that wears below collective is Kukelaihua visit, combination of custom, industrial and commercial branch is check commodities from abnormal channel, face-lifting, fake product, "Strength is very great, even a few sell the home to also be affected normally. " nevertheless, clean out treasure relevant and responsible person, sell the home " have a holiday " it is their individual action, clean out treasure to did not canon ef 15mm ask they leave an any products or " have a holiday " .
This from another flank, also confirm the outside guesses to what the library overcomes visit: "Pilfer edition, IPhone and Chinese market " .
Meticulous observer, returned elsewhere to discover " clues " . On March 27, future of website of invite applications for a job shows without the information on care, the apple is in in Hua Zi company Beijing, Shanghai, Shenzhen and Chengdu 4 ground, new employee of retailing shop of government of invite applications for a job. This means an apple to may be in two ground open Shenzhen, Chengdu new retailing shop. Analytic personage points out, "This is the apple is in China the one share that increases investment. "This is the apple is in China the one share that increases investment..
Before this, cooke has expressed publicly " Chinese market hand is in short supply. " before a month, he discloses on the plenary meeting of Internet of san Francisco science and technology that Gao Cheng sponsors, "The battalion that came from big China area 2011 closed to had reached 13 billion dollar, and a few years ago, china has a few dollars only for malic contribution. China has a few dollars only for malic contribution..
Of Cooke " Chinese bureau "
Can China make the market with the biggest apple really? The libr memory laptop toshiba ary overcomes visit, be this layout?
" Forbes " Zhou Jian labour writes Chinese edition chief editor civil the answer that gave out to affirm: "China is the supply with malic the mainest product catenary base, its biggest market is made with respect to the likelihood inside 9 years. Its biggest market is made with respect to the likelihood inside 9 years..
Since 2012, malic share price has broken through 600 dollars, rose nearly 50% . Gao Cheng is in recently is to give out more the target price of 700 dollars. Among them, the infinite imagination that Chinese market brings, be one of the mainest motive force that urge malic share price to rise.
After Cooke assumes office, never had accepted interview. But can go up in tall heyday, he and analyst compare dialog of Er, still revealed secret. How to achieve last quar the best selling brooch pins ters when the apple that be asked about when income grows 73% , cooke gave out 10 answers, have 3 times among them mentioned China.
"Our pursuit achieves new-style cent to sell pattern, weigh Thinkdifferent again. " Cooke says, "We persuade Chinese UniCom (small gain) the sale means that after trying, pays. After they had tried, discover the effect is first-rate. Discover the effect is first-rate..
And in speak of " use halo effect " when, this apple is presiding apparitor, mention Chinese market again -- " last year, the sales volume that Mac is in China year increase rate is 100% , and year of increase rate of whole Mac market it is only 10% , so our market is to show trend of 10 times growth. IPhone created a ring of light for Mac, created a ring of light for IPad. Be in China, you can see the synergism that happens on these products. You can see the synergism that happens on these products..
In rising market, the apple came from the gross income of big China area, India, latin america, hamster, middle east and Africa be 1.4 billion dollar 2007. And 2011, the income summation of afore-mentioned areas reached 22 billion dollar. "I feel we still stay in exterior position, we should put energy in Chinese market. " he says.
Nevertheless, the unfavorable situation with current apple is very delicate. Did not break all the time about its negative news. "China makes its biggest troublesome origin land possibly also. " Zhou Jian labour points out, "The apple cannot employ intellectual property weapon effectively in China, cope with its competitor, be like SamSung, HTC. Contrary, itself is current with only the coronal is in China outback brand is attributive lawsuit, still do not have finish. Still do not have finish..
And the supply with giant apple catenary system, deeper and deeper to Chinese dependence, the domestic and international pressure that in worker right protection and pay respect encounter will bigger and bigger. When the library overcomes first time to chair shareholder plenary meeting in the United States, there are Fujis of a flock of remonstrant apple supplier outside the door health crowd.
On the other hand, a series of Chinese mainland " the person that overturn " , also meet from the gender each respect such as valence comparing, individuation rolls out new product quickly, nick apple. The catchword that associate is " the person that get China, get the world " .
And become in China when malic mobile phone " overlord " , and full street is malic mobile phone when, can Chinese consumer arise go against turn over and inimical psychology? The biggest trouble still depends on, the apple considers a lot of entered fields, can get in China trade situation and superintended heavy obstruct, for instance ITV or IPay.
This shows, the obstacle that is placed before Cooke is not little. "And the travel of his China, it is to answer these challenges. " " Forbes " point out.
The apple pie ceases
The CEO that serves as an apple is visited China, it is a library only a of the Yuqiaobusi that capture other. In fact, from last year August after replace CEO, what the library overcomes is a lot of looking as outer bound is simply " rebel against orthodoxy " .
On March 19, cooke announces the apple will distribute dividend this year, caused a mighty uproar. "Resemble overhand a bomb. " columnist mark graceful such even criticism.
"Cash " inscribe in the word that Qiao Busi times is a contraindication almost. People never has heard of, "The apple can discuss publicly how to use ready money. "The apple can discuss publicly how to use ready money..
And Cooke was initiated again the first. On telephone conference, he announces the apple removed every every quarter to distribute dividend on July 1 on this year 2.65 dollars, year change forehead of share out bonus to be 10.6 dollars, be equivalent to an apple 1.8% of current share price. Predict an amount of a year of share out bonus to be 10 billion dollar. At the same time the apple still decides to leave one financial year oneself, the stock is counter-purchased since September 30 this year namely, the plan lasts 3 years, counter-purchase value of stock total prices to be 10 billion dollar.
Current, malic company is grasped cash and cash equivalent add up to 97.6 billion dollar, be equivalent to Mcdonald's (small gain) market prise, exceed the cash of hold of American Ministry of finance.
The apple is presiding and financial Benhaimo says Guan Ao, in carrying out the head that share out bonus and counter-purchases a plan 3 years, the apple predicts to will employ ready money of about 45 billion dollar in all.
That day, malic share price rises 2.7% , close at 601.1 dollars. In the meantime, the US stock goes tall, science and technology kind the stock is gotten go up grail. This was 1995 since malic company undertakes sending ceasing first. Period of apple of Qiao Busi in control of, object dividend distribution all the time, those who think the company should consider is how to had used fund, is not to serve as share out bonus to return return partner.
"The management concept that this demonstrates an apple is occurrent change. " analyst of group of ISI of firm of American market research Brian Ma rests say, "I think to this kind of thing won't produce below Qiaobusizhi. This shows Cooke has his idea apparently. This shows Cooke has his idea apparently..
Library of 51 years old is overcome, it is a veteran of manufacturing industry of Silicon Valley computer. Before joining an apple, cooke ever was in IBM company hold post 12 years, the production that leads IBM personal computer and cent are sold, join Kang Bai of the biggest at that time personal computer company again subsequently, be in charge of purchase and managing product inventory.
1998, return apple company before long Qiaobusi, find a library to overcome interview through hunt head. The apple when those is encountering lowermost cereal, cannot place on a par with Kang Bai, t free memory card digital cameras he friend is informed message all without exception to persuade Cooke to stay in Kang Bai, but this meeting even beyond the anticipation that the library overcomes him, made two people finally together.
In May 2010, cooke is in alma mater abstruse the circumstance when oneself recollecting to join an apple at the outset when this university makes a speech: "I and Qiao Busi meeting are less than 5 minutes, abandoned those warnings and all logic. " look in Cooke, join apple and talent to work together, make a great company renascent jointly, this is the most important decision that his ever since one's birth has made absolutely. "I complied with oneself intuition, is not my left head. is not my left head..
Manage experience by right of rich company operation, cooke enters a part quickly, helped Qiaobusi save the apple that is close to crisis brim. Face confused operation situation, cooke was determined to chop the factory with out-of-the-way position and storehouse, give tripartite manufacturer the package outside production, stocks also by 31 days considerably cut for 6 days. Strict cost is controlled and supply catenary government, make the profit margin of whole product line promotes considerably. In addition, cooke still helps a company undertake to demand of new product market accurate t mobile prepaid cards forecast.
Administrative style of Cooke is mixed with severity callous and celebrated. " fortune " a report of the magazine ever related such example: On the meeting that discusses a certain issue of Asian, the library overcomes a speech to say, "This is too bad, need someone solves a problem to China. " after half hours, the person that Cooke discovers to one basically is in charge of local operation still is in assembly room, establish facet fishily ask a question: "How are you still here? " this employee one Jing, rise to approach the airport continuously immediately, do not have even clothings preparation.
Up to now lone Cooke, treat oneself likewise strict. The job that serves as a model is mad, besides fitness, outdoors motion and team of supportive alma mater, cooke does not have any other interests it seems that. Everyday before dawn begins the work 4:30, often the first goes to a company, the last leave, go round and round, indefatigable.
The library overcomes times arrival
"Apple pie breath means a company already from Qiao Busi times, entered a library to overcome a times. " columnist carat Mu thinks so: "But, may not of library gram times is certain meeting and Qiao Busi times, have how vast difference. Have how vast difference..
Going up as a result of the apple the painful memory that 90 time end has experienced the century to be close to going bankrupt, qiao Busi all the time since be in eagerly ground corner cash, reject to distribute dividend from beginning to end. Qiao Busi also does not hope the apple seeks financial help because of devoid capital again. 1997, he ever was forced to launch a negotiation with competitor Microsoft, acquired each other of 150 million dollar note endowment.
Below Cooke's leader, the apple has gotten ready now stride new era, will distribute dividend of 10 billion dollar every year. The profit of high specified number that brings considering the driving demand of current bank deposit and IPhone, IPad and IPod, the apple can bear easily this one forehead.
"This is a on malic history important hour, because this is deviating from Qiaobusi's concept. " Asifu Kehan says long-term partner of the apple. Since Qiaobusi 1997 after return apple, his familial already accumulative total bought share of 20 thousand apples. He thinks, cooke " the culture that changing an apple gradually, but developing towards good way really. According to my current observation, everything what what he does is make the apple the company that becomes to have affinity more. Everything what what he does is make the apple the company that becomes to have affinity more..
Before the apple announces to send breath plan, what the library overcomes the kingdom to Qiaobusi to make is the biggest adjusting was to roll out a beneficent project: The beneficent contribute money that wants stuff only does not exceed 10 thousand dollar, the apple will contribute a capital waiting for the forehead.
Join in from 1998 since the apple, cooke all the time with Qiao Busi clasp. He once expressed clearly, will still accede of elder and this adviser wish scene. Going up month, cooke still expresses to malic partner, qiaobusi still can remember when he goes to work everyday.
To Cooke character, because often be taken by the outside,contrast with Qiaobusi, forget Qiaobusi so almost impossible. Partial apple vermicelli made from bean starch is right even Cooke and Qiaobusi are in the difference make frivolous remarks about sb on outfit grade, mark sex attire of Qiao Busi is a jeans and unlined upper garment of turtleneck of a black, cooke prefers to wear a shirt it seems that in communal circumstance.
Cooke's manner also not as good as Qiaobusi. Some earlier this year the new IPad news briefing of moment highlights a library to overcome the inadequacy in individual glamour respect. Stage time does not grow Kukedeng, most speech gave other tall canal of a few apples will finish. "Qiao Busi is a vigor 4 shoot and the cacique with very glamour, contrast Cooke to it and inequitable. " Dimu Ba free t mobile prepaid cards jialin says American analyst.
The apple was not the 3rd acting IPad to name alone even. This your part apple observes the personage suspects, if Qiao Busi is alive, the apple can try probably a few more original thing.
But this nots matter. Cooke expresses on conference of group interest telephone, new generation IPad appears on the market the sales volume first weekend innovates again tall.
This is the newest case that the apple leads next flourishing in Cooke only. Since Cooke since taking up the post of CEO, this company share price already violent wind rose 60% , drive malic market prise to reach 560 billion dollar, rank the whole world the first. When distributing news dispatches up to the reporter, its share price already violent wind rises to 614.48 dollars. And the first quarter after Qiaobusi dies, the income of this company also is achieved since the apple is virgin record.
"From the point of current condition, the expression that Cooke holds the position of CEO should be gotten ' A+ ' . " Bajialin says, "This is afraid is us the most successful company that has seen leads a change. "This is afraid is us the most successful company that has seen leads a change..
To this, stanford college business school teachs Geoffrey Pufeifu to say: "Cooke need not become Qiaobusi, he needs to become best Cooke. Cooke understands what he is good at, what be good at. What be good at..
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