The trouble of mode of representative of malic electron book

Li Na

Current, american judiciary is being mixed to the apple 5 the biggest publisher of American mention antitrust lawsuit, the reason is these companies conspire huff, prevent Yamaxun (small gain) the company sells electronic book with the price of 9.99 dollars.

The apple is apologetically to this, so called price is allied not only not be forestall, increased the competition of electronic publication industry however.

Nevertheless, even if publisher thinks he does not have a fault, but at present already 3 presses are reached with respect to lawsuit rec most popular selling t mobile prepaid cards oncile, agree to allow Yamaxun company and other shopkeeper establish electronic book retail price. The publisher of an United States says: "Look, this is not the v t mobile prepaid cards ictory of consumer, however Yamaxun in the hand much a pair of good shop sign. However Yamaxun in the hand much a pair of good shop sign..

　　 north face shirtsActing mode

When the apple rolled out IPad 2010, come to an agreement with the press -- the press fixes a price to its electron book, and carry supply apple with lowermost price undertake selling, and apple from inside sale draw-out 30% as commission. This kind is called " acting mode " the practice beat Yamaxun very quickly " wholesale mode " business mode, latte the most popular canon ef 15mm r buys electronic book to the press with discount price, be fixed a price with Yamaxun again case sells a reader through its electron reader.

Mode of this kind of representative is to allow to issue business to be in actually so called " most-favoured-nation treatment " (the price of book of electron of the se the most popular t mobile prepaid cards t below agreement of Most Favored Nations) , the personage inside one course of study is right " daily of the first finance and economics (small gain) " the reporter expresses: "The acting pattern that malic place uses gifts the price with bigger publishing house counterpoises, can restrict dozen lose a sale, conduce to publication course of study avoiding books the blow of online sale, and in traditional books retail industry, publisher counterpoises without the price, latter in the hand of terminal shopkeeper control. Latter in the hand of terminal shopkeeper control..

Publisher can love an apple more apparently.

Media says, when the apple released IPad last year, roll out " acting mode fixes a price " already made industry rule, bring about electronic books to rise in price, effective and terminative Yamaxun is offerred considerably the mode of the discount. Ba Kelai bank is using wholesale mode and acting pattern to Yamaxun the rate of profit of electronic book net profit below two kinds of circumstances undertakes comparativ most popular selling brooch pins e, below wholesale mode, rate of profit of electronic book net profit is - 38% , and net below acting mode profit margin is 30% .

This kind of mode of Dan Ping fruit resents from what the end of the year began to cause American judiciary last year. Advanced before long, american judiciary offers antitrust suit formally to the apple.

　　 Who will fix a price?

"Actually, in Yamaxun and price pattern of the apple, it is wholesale mode or acting mode no matter, all partial agreement is involved ensure oneself can be obtained relatively the price that the competitor has an advantage. " the personage inside afore-mentioned course of study expresses to the reporter, american judiciary is sued to the price forestall of malic electron book be not what support Yamaxun on the other hand wholesale mode.

"The compa free brooch pins ny that pursues electronic book publishing now after all is increasing, not only Yamaxun, apple, Google such channel business, also be like Ba Nuo such already wired next hypostatic bookshops, wired go up the company that publishs platform, free memory card digital cameras also a few publish what the company builds him to publish channel. Also a few publish what the company builds him to publish channel..

American judiciary expresses, seeking countermeasure hard, the publisher that lets include Yamaxun inside returns to r the best selling scooby costume etail mode, make its acquire the direct price right that faces consumer.

A personage of know the inside story says, current compromise plan or lawsuit can not bring about acting price pattern to abort thoroughly certainly, or your other publisher cannot continue to determine electronic book value independently. The Lan Dengshu house that headquarters sets in American new York already came to an agreement with apple and Yamaxun before this. According to this one agreement, publisher can determine electronic book value independently, and the foundation that this also is acting price pattern. Lan Dengshu house was not investigated this by American judiciary.

"Basically the under 10 dollars level prices that this meeting quickens the market to return to Yamaxun to already was built formerly. " Forrester(small gain) the media analyst James McQuivey of Research expresses.

And to Chinese publisher, "Antitrust " and " commercialize " return it seems that very far, publish " Dulala rises duty to write down " rich market day coils chief Wang Yong tells a reporter, in Chinese anybody OK and direct upload electronic edition to the apple, acting mode or wholesale mode are mixed to Chinese publisher for the author, discuss premature.