HP (small gain) the company holds the post of a president newly to hold presiding apparitor concurrently the first baked wheaten cake after Whitman of plum case · will assume office arrived to organize a framework to adjust.
On March 21, HP company announces to undertake the orgnaization recombines. As this recombining one part, of HP company print reach like the group (IPG) general and information product group (PSG) is amalgamative become print with information product group. Before Whitman assumes office, HP ever planned to tear apart PC business, cause HP share price to drop greatly, because the amalgamative equipment of this printer and PC business gets industry attention.
The HP business framework after recombining can differentiate for two much: The PC after incorporating and printer branch represent hardware market, direct competitor is an apple, associate etc; Server, memory, software, service can delimit for solution market, direct competitor is IBM, Cisco to wait.
Industry analyses a personage to think, adjust this of Whitman already future of with a view to, yielding also the outstanding achievement pressure at reality. End January 31, 2012 2012 season of the first money, HP net profit drops compared to the same period 44% free scooby costume , battalion closes to drop compared to the same period 7% . The core with amalgamative door of two greater part depends on better troops and simpler administration, economic expenditure, future cuts down the member of persons employed large-scaly it seems that inevitable.
The framework recombines
modern dining chairsthe four seasons was spent 2011, volume of shipment of domestic PC manufacturer produces bigger change, hua Shuo ascends first before the body 4, and HP drops first with weak inferior position before going out 4 seniority, rank 5.
Before this the framework is adjusted, cent of HP whole world is branch of 3 big operation, the individual system branch that gives priority to with PC namely (branch of PSG) , printer (IPG) and technology and service group (TSG) .
Financial data shows, the an the best selling memory card digital cameras nual battalion of PSG closed 2011 for 40 billion dollar, the battalion of IPG closes for 26 billion dollar, both is aggregate 66 billion dollar, occupy HP annual battalion to close 51% the left and right sides, and the half camp that leave closes to come from server, memory, network, software and financial service to wait.
PC and printer of two business group incorporating is not a new strategy HP to. The constitutor with this one the earliest strategy is the CEO before HP Fei Aoli of · blocking Li is graceful, ever planned to incorporate two branches 2005, but did not come true. Inside tenure of office of branch of the He De of · of two CEO mark after Ka Li, Li Ai, the plan that about two branches amalgamative or tears apart ever was proved for many times in HP interior. Final, whitman chose to incorporate.
Look in Whitman, the conformity of two business group will make HP company " the market strategy in the whole world, brand, supply catenary and client support side " form synergism, reduce cost, promote its the competitive actual strength in the industry then.
From fin most popular selling memory card digital cameras ancial angle consideration, amalgamative and OK reduce cost effectively, reach sale side in administration, sale especially. Printer and PC belong to the hardware product that faces terminal client, two kinds of products exist to repeat certainly on relation of the market, client degree, and can undertake bind a sale, the technology that promotes two kinds of products thereby innovates.
But at the same time, amalgamative shadow cost is not little also. Two branches are amalgamative affect the whole world each markets, drag in reachs the change of strategy of market of each country, various places and channel policy to business flow, it is a quite big system project, among them the loss of occurrence interior memory laptop toshiba of hard to avoid, harm the enthusiasm of channel business.
"Company framework adjusts final meeting to affect channel strategy, the influence buys a habit to most popular selling scooby costume consumer. In last few years HP is in China the strategy of the market is very flabby calm, had shaken soldier's morale, this is not a favour. " a computer dealer of Beijing is right " China runs a newspaper " the reporter says. In fact, after HP planned the message of fractionation PC business to come out 2011, HP PC suffers not little impact from this in the sale of Chinese market.
furniture lightThe newest data that according to the market advisory orgnaization IDC published a few days ago shows, the four seasons was spent 2011, volume of shipment of domestic PC manufacturer produces bigger change, hua Shuo ascends first before the body 4, and HP drops first with weak inferior position before going out 4 seniority, rank 5.
Perhaps be to pacify Chinese channel business, announce to incorporate in the light of HP print and PC business, chen Zhaomin of general manager of department of product of group of product of Chinese HP vice-president, information undertook making known one's position to Chinese market first a few days ago: After branch of Wu of two great undertaking is amalgamative, HP will continue dedicated PC business, aggrandizement China market is devoted, carry channel changeless, aggrandizement appreciation product, create greater value for the client.
Prospective strategy
The future of HP is more likely apt IBM goes the way that hardware changes, the small gain of hardware and low growth maintain a HP very hard such IT tycoon.
Reduce expenditure should open a source more, will the growth of HP future come from He Fang? This is the 2nd piece of shop sign that Whitman needs to be hit.
The HP after recombining differentiated actually two large fixed position: One is the hardware manufacturer that gives priority to course of study with PC, printer, one is the solution supplier that covered the professional work such as server, memory, software, service. Prospective road, how should HP go? It is two legs advance side by side- do two or more things at once, be still dedicated certain direction?
Industry thinks generally, the future of HP is more likely apt IBM goes the way that hardware changes, the small gain of hardware and low growth maintain a HP very hard such IT tycoon. But in light of the interest from reality, HP is short-term inside won't abandon hardware easily, after all this is meant annual the battalion of 600 much dollars clo most popular selling brooch pins ses.
Hardware business side, in printer and PC domain, although HP is holding the position of industry old, but also facing forceful challenge, mobile Internet had changed the game regulation of PC industry. the four seasons was spent 2011, the shipment volume of malic IPad surmounted the whole world that includes HP inside to the shipment of manufacturer of all and individual PC is measured and achieve first new tall. The competition of PC course of study already came via be being expanded by computer domain of flat computer, smartphone. Forecast according to IDC, in the near future the growth of PC market will have 5% to control only, printer is lower, have 1%~2% only. Traditional PC manufacturer if not platform of new technology of computation of the best selling t mobile prepaid cards Internet of shift of have the aid of, cloud undertakes innovating, growth space of future will be very limited. But regretful is, HP has no clear position and program tardy however in these domains.
And follow IBM makes company level market, still facing not little difficulty. In person of famous IT comment Sun Yongjie looks, compare with IBM photograph, the soft cos the best selling canon ef 15mm tal region of HP depends on software. "PC and print after resembling incorporating, server, memory, software, service the fixed position here at least immediately clarity rises, with IBM, inscriptions on bones or tortoise shells of the Shang Dynasty (small gain) these product line that face company level user are quite similar, for example IBM, inscriptions on bones or tortoise shells of the Shang Dynasty has server, memory, software, service, compare to it, HP is on hardware (on server, memory, network) kimono Wu (before the EDS) that buys and IBM are well_matched, but exceeded inscriptions on bones or tortoise shells of the Shang Dynasty (the battalion of the server closes and the) on portion, only soft costal region is in namely software. Only soft costal region is in namely software..
Apparent HP had realized this. In August 2011, HP buys British software to develop business with the cost of 10 billion dollar Autonomy, with will make powerful software business attract large business client. In recent years, HP already gathered his soft actual strength through buying company of of all kinds software, building an IT the giant structural frame of the solution: The supplier of application development software with 3PAR of tycoon of 3Com of manufacturer of equipment of EDS of company of electronic data system, network, memory, the biggest whole world Mercury and be good at calculative Vertica system waiting, HP already include the each respect ability such as the computation with enterprise IT indispensible place, network, memory, safety.
In company level market, HP is returned should more dedicated, this also is the test that Whitman needs to accept.
No comments:
Post a Comment