Sunday, January 15, 2012

Malic supplier " seek change " : Unwilling make supporting rule only

A very poor money, one does not make money, regard an apple as the supplier of the company, xia Pu and Fuji health not ready makes supporting rule only



Since the malic company that pays attention to products plan and sale shift (the following abbreviation " apple " ) become an industry to get army hind, the pattern of electronic manufacturing industry was changed. The manufacturer of traditional electron product that ever enclothed a product to develop a product to produce, had become the supplier of malic company nowadays, the monitor at manufacturing IPhone smartphone and IPad flat computer and face plate.



Company of Japanese summer general (the following abbreviation " Xia Pu " ) group of He Honghai science and technology (the following abbreviation " grand sea " ) , it is such malic supplier. Among them, xia Pu is the supplier of screen of malic liquid crystal, 1/4 what occupy gross; The subsidiary Fuji of grand sea health, it is an apple in t free memory laptop toshiba he whole world the mainest assembly produces business, those who count a several people dimensions is have to assemble a factory in chinese mainland.



The supplier of these two apples announced to cooperate in Japanese Tokyo on March 27 when, the state of two enterprises is so not hopeful however. Xia Pu's problem is very poor money, the trouble of grand sea is not to make money. resealable bags



Two companies cooperate, be considered as to answer the act of electronic product low profit margin, makings general produces far-reaching effect to the prospective pattern of electronic manufacturing industry.



  The crisis of malic supplier



According to the cooperative agreement that two companies place signs, xia Pu in all Xiang Honghai work off the equity of 10.95% , value makes an appointment with 67 billion yen, from now on Hong Haicheng is Xia Pu's largest single stockholder, a liquid crystal that obtains Xia Pu to will enter Osaka town shows the rights and interests of the plant in part of face plate. Xia Pu built the world's biggest liquid crystal screen to produce base in this one place.



Actually, regard the grand of the largest stockholder as the sea, the member that won't send anyone however enters Xia Pu's board of directors. According to the report of Japanese media, guo Taiming of president of grand sea group is bought in this round in, still employed individual capital even, but specific amount is unspecified.



Although Guo Taiming's Fuji health with Japanese eye medium " Fuji " , do not have origin, but the company of industry of electric filial generation with this the biggest whole world, provided the money that reverses loss this for Xia Pu however.



The 67 billion yen of grand sea group weighs help summer general brace up it is new-style business of indication face plate of television liquid crystal. Xia Pu once cost 800 million dollar to throw the research and development of this one major servicing, of product of Dan Ping fruit appear, and the apple is right Korea SamSung (small gain) company liquid crystal shows board preference, make Xia Pu is in the money of the near future in year, appeared the deficit of billions of dollar.



According to what ended in March money signed up for 2011, xia Pu predicts annual loss 290 billion yen, this is the company establishs the hundred years the biggest loss in record. From 2008, xia P free t mobile prepaid cards u appeared first deficit, range of after this deficit is increased ceaselessly. Up to now, xia Pu the share price this year already accumulative total drops nearly 30% . The outside sorts a problem to Xia Pu's cash, conveyed anxious.



" Chinese news weekly " trade collaboration extends of great capacity of letter Xia Pu, grand about the problem, but when stalk of grain to cut, did not gain a response. Nevertheless, summerly general company shows through declaring on its government website, the company thinks the data product value of global market falls ceaselessly, gain space is ceaseless and contractible, "Seasonable breakthrough " very necessary.



In fact, next traditional manufacturer of Japan is Suo Ni, soft mixing Xia Pu, face similar dilemma nowadays. Once popular traditional electron product is slow-moving, be in nowadays the cavalcade of intelligent number product " drop out " , afore-mentioned enterprises, be in the crisis nowadays in. hans wilhelm



Just walked on Ao Tianlong of new president of summerly general company to manage on April 1, expect grand sea will carry bilateral strategic agreement, purchase many liquid crystal face plate and module from Xia Pu, use at manufacturing malic mobile telephone. Such, grand sea is opposite in future the demand of product of liquid crystal face plate, just can be satisfied and keeping Xia Pu's sale.



In the eye of abstruse cropland, once Xia Pu advocate the competitor that product of hit liquid crystal face plate also has not sold him, so company can wait to close only. Contrary, in successful hook in after Guo Taiming, let Fuji health in acting labour, use liquid crystal screen of Xia Pu in great quantities, xia Pucai can be saved. This is Xia Pu's abacus.



Guo Taiming also has his plan. Business of this Taiwan acting industry is versed in to era profit margin complains lowly, not be news already. Facing production every value the IPhone of 360 dollars, have the profit of 7 dollars only, guo Taiming discovers the value of his product line, decreasing successively.



And the space of profit still must search from inside cost. To assure the pay cost of acting labour, guo Taiming thought of Xia Pu. Through the collaboration with summerly general company, if produce needs liquid crystal screen, can take with the price under other competitor in one's hand, so every IPhone mobile phone the meager gain of 2% , just rise further likely.



Academy of development of Chinese electron Information Industry is advanced researcher plum Ting is accepted " Chinese news weekly " the analysis when interviewing says, the collaboration of two enterprises, it is the method that a kind of amlposition competes.



"Differ with the enterprise of other country, japanese enterprise holds to the exploration of highest to the industry technology from beginning to end, make oneself stand in technical upper reaches of the industry from beginning to end. The competitive business of liquid crystal face plate is much nowadays, must try to do more high-end product, and the product that lets relatively low end turns into labour force is concentrated model industry. " plum Ting expresses.



memory laptop toshibaBecause grand sea is in the low cost advantage of acting labor field, japanese company pitch on it, regard oneself as low end the acting industry business of the product.



  The supplier changes manufacturing business



Company of general of summer of no less than is said in canon ef 15mm cooperative announcement, electronic product price fall and gain space are reduced, force supplier and acting industry company, face transition.



Accordingly, xia Pu and grand sea since rose in June 2011, considering cooperative pattern. At that time, two companies announced to establish a joint ventures, dedicated development liquid crystal displays screen. When new company holds water, guo Taiming expresses publicly, grand sea also is in with enterprise of much home Japan the negotiation cooperates agreement, in an attempt to is in electronic industry market, gradually dominant price.



The dirt of pace of Liu of home appliance columnist of people net is right " Chinese news weekly " say, in trade of current face plate of liquid crystal feeling, those who be located in pyramid coping is Japan Xia Pu, pine falls and two large a group of people of same interest of company of Korea SamSung electron, LG. And be in in recent years, korea company behaves Dou Yuanchao to cross Japan in what the market has rate side. Because SamSung, LG is the supplier of face plate of main liquid crystal of malic product,be, xia Pu and grand sea are in passivity in market price respect.



The market share of antagonism SamSung, just be first goal most popular selling memory card digital cameras of Guo Taiming probably. 2011, guo Taiming was conveyed to Japanese media " couplet day fights Han " mood.



Current, samSung still has the advantage that grand sea does not have. Protecting the Yan Ke of commercial secret respect because of SamSung, this Korea enterprise serves as arrive from core component terminal brand, still retaining ability of own research and development. This makes SamSung becomes the biggest company of global IT industry not only, return the domain in a lot of fractionize, wait for a domain like chip of face plate, memory, mobile phone, rank the whole world the first. In addition, the flat computer of SamSung and smartphone sale, also follow closely apple, it is the competitor with the biggest apple.



Although grand sea also is the company with administrative similar structure, go up in core competition ability however " change hollowly " . Face SamSung, grand sea is an enterprise that is in similar crisis with Xia Pu almost.



furniture light

Current, basically assemble manufacturing business what regard an apple as the company, grand sea relies on malic product to keep the sales revenue of 2/5. But, growth of this one income is putting delay all the time in recent years. During going 5 years, the increase rate of grand sea business income had reduced an in part.



Of gain of acting labor market reduce, the much home Fuji that also lets grand sea health enterprise lies in the problem with working harsh environment. Beijing time on March 30, association of American fair labor (before FLA) was announced two months are right the findings of assembly line of fruit of Fuji Kang Ping. Although findings shows, hea the best selling t mobile prepaid cards lth existence overwork time passes Fuji the long, behavior that defaults processing of salary, inductrial injury to wait for several decathlon not in time to violate worker right badly, but go up objectively say, fuji health whole uses work environment still the delicacy of area of prep above chinese mainland has superintendency company.



Although Guo Taiming goes to the foreland change that the factory goes up from pay day for many times inland, but of the rise that the most popular t mobile prepaid cards still cannot check material price and personnel funds rise. Weichi with the rich of malic company, do not have a result, the way that go can be only search in the whole world more cheap, and the component with authentic quality.



These moral pressure that by old low cost acting labour brings, to Fuji health for, it is a heavy burden. Accordingly, the prospective strategy of new program business, be moment.



Before this, grand sea had bought the major TV of Japanese Suo Ni company to assemble business. Current, grand sea makes an appointment with the business income of 6% to free brooch pins originate assemble a TV set for this Japan company.



After cooperating with Xia P the best selling scooby costume u, grand sea also will obtain the advanced technique that makes domain control in face plate, the core that this just is grand sea is short of that one ring that break in the technology. Future, once the apple decides to roll out the flat TV product in plan " ITV " , grand sea or the order that will obtain more to come from the United States.



This also is Xia Pu's plan.



Xia Pu ever tried to note overweight smartphone and flat computer place morely to use the screen with smaller size, in price of television face plate exhausted weak below depressed condition, this kind of screen is having exuberant demand. Grand sea and summerly general are showing the cooperation of screen, in the factory that is located in Osaka facilitating both sides innovation gives more competitive product, hold off the Korea competitor concussion in market of liquid crystal screen in order to touch. Reporter / Cui Xiao Huowen / Zhou Xuan

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