App Store, gain profit a bottomless pit
Beijing reports Luo Xiaowei of our newspaper reporter
1 billion, 5 billion, 10 billion, 25 billion, an another digital myth was created after malic App Store is rolled out formally from July 2008, and the growing secret record that this also made an apple.
"Although App Store is right the direct contribution of malic gross income is very small, but without App Store, the sale of IOS system terminal of the apple and profit margin can get certainly very big impact. " limited company of Beijing Wei Wangming IT (Wang Yang of abbreviation VIVA) executive vice-president is right " times of an ancient name for China " reporter analysis says.
IOS of large quantities of developer fight in some places one by one
"After appearing when IPhone, we discover it can bring the high grade experience that cannot envisage before. Made a strategy 2009 then decision-making, stop to support Symbain such operating system, although there still is many user on this platform at that time, and invest all energy and resource to malic IOS platform the development of He Anzhuo platform. " Wang Yang is right on March 13 " times of an ancient name for China " the reporter introduces this company to be in the development of malic App Store says when course.
dog crates largeThe VIVA that regards malic App Store as one of members held water in September 2007, it is China the number of mobile phone magazine with the most influential force and maximum user publishs one of service platform.
The statistical data that VIVA provides shows, up to in March 2011, VIVA has 24 million active user, its free reads a client to carry software to support operating system of of all kinds mobile phone, wait like IPhone, Android, Blackberry, MTK, Windows Phone 7, already covered the market the mainstream intelligence type of 90% above.
"The number of IOS platform user that at present VIVA free reads was achieved 3.03 million, among them IPhone249 10 thousand, IPad54 10 thousand. " Introduction Wang Yang, VIVA in Feburary 2010 App Store of apple of make one's bow. "After entering App Store, experience of applied originality, user and development speed just are core competition ability. Because of IOS relatively the experience of the platform that install eminent wants betterer, competition is more intense also. So, our product always has a definition on preexistence IOS platform, other platform transplants again later. Other platform transplants again later..
Wang Yang introduces at the same time, the application that VIVA free reads is in App Store is free, because this won't have the promotion that direct battalion receives, but because user quantity increases,bring advertisement profit, after integration analysis and apple cooperate, "Our battalion closed to grow 15% about " .
Year income is close 2.4 billion dollar
On March 3, data of statistic of malic government website shows, the application of this company App Store downloads a frequency to be broken through 25 billion times.
2007, malic company releases IPhone formally, in March 2008, for tripartite development staff offerred a kit, develop App for IPhone. When App Store was rolled out formally in July 2008, appear 800 App.
Subsequently download of malic App Store estimates high speed growth, after rolling out 9 months, achieve 1 billion times, achieved 5 billion times in June 2010, achieved 10 billion times in January 2011, in October 2011, the download frequency of shop of App Store application exceeds 18 billion times. Break through 25 billion times again nowadays close greatly, predict to increase according to this speed inside course of study, app Store of apple of the end of the year downloads a quantity to be broken through 50 billion times with respect to hopeful this year.
"These application let IPhone and IPad user gain high grade experience, make the value of terminal exceeding magnify. All these became an user to buy a of malic product main reason again. " Wang Yang analysis says, "Although App Store is right the direct contribution of malic gross income is very small, but without App Store, the sale of IOS system terminal of the apple and profit margin can get certainly very big impact. The sale of IOS system terminal of the apple and profit margin can get certainly very big impact..
Survey orgnaization AdMob 2009 considers to think when year, apple from inside App Store every are mean monthly accrual is close 200 million dollar, year income is close 2.4 billion dollar. Among them online shop downloads App Store of fruit of Cong Ping of every IPhone user every months on average 10.2 application process, w free scooby costume hat IPod Touch user downloads every months on average each is more, achieve 18.4. And malic IPad has not been rolled out at that time, income of this one user still does not have statistic inside.
England " financial times " the message says, 315 million IPhone that 248 thousand member that develop are malic work off nowadays, IPod Touch and IPad founded) of 550 thousand App(application. Heretofore apple company already paid 4 billion dollar to developer. According to a research that Technet released in Feburary, go 4 years, whole App economy created post of 466 thousand obtain employment in the United States.
" times of an ancient name for China " the reporter understands at present a few new person of domestic that do poineering work also put the view on malic App Store.
"Own the closed system of giant user base as, developer can center energy to be on application development, is not type tries deserve to go up, but App Store had accumulated very huge application amount to now, competition can be envisaged. " summary VIVA is experienced in malic development, king foreign analysis says, "App Store is applying discovery to go up or have a lot of inadequacy, mix like advertisement of baleful comment, rubbish additionally brush a rank the balance that these problems also are affecting this platform. Mix like advertisement of baleful comment, rubbish additionally brush a rank the balance that these problems also are affecting this platform..
"With whole of the business after the apple cooperates promotion extent is in 50% above "mountain t shirts
Malic supplier expands write down
Beijing reports Luo Xiaowei of our newspaper reporter
Malic fashionable formed a giant industrial chain in the whole world. Not only SamSung (small gain) , Fuji health, Toshiba (small gain) , wide amount to wait for a lot of and well-known company to serve for its, the manufacturer of form a complete set of a lot of apple products also lives according to its development.
After gnawing an apple, want to appear on the market
"Our company from 2008 the bottom begins to produce product of form a complete set for the apple, be being returned in home at that time is the first, also be the manufacturer of the first China of malic accredit, before this, the manufacturer that the apple is incorrect China has authorization. " on March 14, harry of city of Shenzhen of manufacturer of product of the first form a complete set connects the chinese mainland of malic accredit Zheng Liangxiao is opposite vice-president of industrial limited company " times of an a the best selling memory laptop toshiba ncient name for China " reporter introduction.
Harry connects a website to show, this company held water 1984, the digital camera ba brooch pins ttery that has more than 20 years, mobile phone batteries, outside the manufacturing experience that hangs batteries and charger, at the same time Halitong is the manufacturer of malic accredit.
"Most beginning is the mobile power source that is aimed at malic product, because of the outbreak of the smartphone the gender grows later, our company is righter other smartphone was developed a series of mobile power source. " Introduction Zheng Liangxiao, at present the quantity produces Halitong nearly 30 products.
"The malic accredit store that owns 90% above of domestic and KA channel (namely KeyAccount, point to normally large sell a) , it is the first brand of this fractionize domain. " additionally this company rele free brooch pins vant staff discloses to our newspaper reporter.
"With the apple cooperative home business and overseas business got promotion, and overseas business of company of serious offence of extent of domestic business promotion, integral extent is in 50% above. " Xiao Dingbang of company brand chief inspector was opposite Halitong on March 22 " times of an ancient name for China " the reporter discloses say. But to profit promotion he weighs inconvenience introduction.
The personage inside course of study is opposite " times of an ancient name for China " the reporter discloses, this company had had the plan of IPO at present, but specific appear on the market the place did not disclose.
Catenary of parasitism apple i scooby costume ndustry
Be benefited in fact of malic company is Halitong not only company.
In global market, a lot of product below malic banner had formed a giant industrial chain, involve a lot of country such as Taiwan of the United States, Korea, Japan, China, chinese mainland and area, samSung, Fuji health, Toshiba, wide amount to wait for a lot of and well-known company to also serve for its.
The market studies the semiconductor analyst Min-Sun Moon of company ISuppli ever said external, as IPad make a great coup, plus the influence of IPhone, will make the apple made the whole world 2011 semiconductor of the 2nd big OEM buys the home, make the apple was jumped 2012 possibly house for the whole world the biggest semiconductor buys the home.
" the value in capturing network of malic whole world " research report shows, every sold the apple an one stage IPhone 2010, with respect to 58.5% what can take away profit, raw material supplier can be taken 21.9% , korea supplies the monitor with technical higher content and memory chip for the apple as a result of LG and SamSung, 4.7% what can take profit, europe, Japan and Chinese Taiwan can be taken only respectively 1.1% , 0.5% with 0.5% .
Although the manufacturer look of other country is not more than the profit that the apple gains, but even if is such, numerous manufacturer or amid found him live and even development power.
According to a coming from " Shenzhen special zone signs up for " the message says, the manufacturer that at present Shenzhen produces around fittings of malic product periphery does not issue 1500, production value has on one billion two hundred and fifte the best selling memory card digital cameras en million seven hundred and fifty-two thousand one hundred and ninety-two yuan at least. These manufacturers give ODM(original free memory laptop toshiba design manufacturer not only) acting labour, still use acquired accredit and the design that take by ODM and administrative pattern, in malic periphery fittings domain made his brand.
Zheng Liangxiao thinks, what malic company is worth to revere most is the persistence to the product, roll out 2-3 money product every year, an IPhone, an IPad and other IPod products. This risk is very actually big, if among them a product appears vital issue, the most popular memory card digital cameras just think, sale is little 1/3.
No matter how, to manufacturer of malic product form a complete set, how to share in malic industry catenary a cup of a thick soup, the likelihood is the problem that need ponders over for long.
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