Suo Ni revives plan: Affirm business of 3 big core is twisted inside two years deficient

Zhou Ling of morning paper reporter

Japanese Su the best selling brooch pins o Ni company (SONY) is trying to pass new strategy to rise abruptly afresh.

Hold the post of a president newly to hold CEO(CEO concurrently) smooth Jing Yifu holds a press conference 12 days in headquarters of Suo Nidong Beijing. Smooth Jing Yifu expressed that day, suo Ni should strengthen a number video, game and shift business of electron of 3 big core, turn round television business situation, strengthen develop rising market, in an a most popular selling canon ef 15mm ttempt to before 2014 make up the deficits and get surpluses.

15 pin vga

Suo Ni is the same as day to announce, 2012 money year will recombine expenditure to exceed 75 billion yen for the industry (add up to) of 900 million dollar about, about 10 thousand person cuts down the member of persons employed in the meantime.

Before this on April 10, all alone the Buddhist nun announces, 2011 money year predicting deficit specified number will amount to 520 billion yen (add up to) of 6.4 billion dollar about, achieve the history record of the poorest outstanding achievement. According to statistic, suo Ni company already had a deficit 4 years repeatedly, most popular selling scooby costume deficit of 4 years of accumulative total 919.3 billion yen (add up to) of 11.3 billion dollar about.

Affirm business of 3 big core

This year on April 1, smooth Jing Yifu is under weigh take over Suo Ni, how to weigh brace up the first class major issue that the electronic business of the company became him. 15 pin vga

Suo Ni says, company plan concentrates investment and resource of technical research and development to business of 3 big core.

Plan through reviving, suo Ni expects to be in 2014 money year the sale of 6 trillion yen mixes implementation electron business the business profit of 5% , the sale of 8.5 trillion yen, business profit of more than 5% mixes whole of Suo Ni group the net assets yield of 10% .

Current, suo Ni electron 3 big advocate course of study still has very strong competition ability in the whole world.

In number of core of etc of processing of the video sensor with video number, signal, camera lens video technology occupies lead position, its number camera, camera and wide report and professional electron product are on industry front row.

Sport plane of Suo Ni also has a lot of vermicelli made from bean starch, but this business competition is intense, microsoft and the sport plane that hold the post of the company such as heaven are very popular also, suo Ni does not have absolutely advantage.

Last year in October, suo Ni bought Suoniaili to believe from inside loving hand establishing a letter (small gain) the equity of company half, make all alone loved to become wholy-owned subsidiary of Suo Ni thereby. This is meant, suo Ni will is opposite next energy of more of mobile pour into, this mobile business is included business of electric subclass core not accident. Suo Ni says to be in integrated smartphone business, with period rapid research and development rolls out outstanding product to the market.

dog stairsIn the mobile phone market with intense competition, suo Ni wants to promote the thing that should do afresh the meeting is more, be in with apple, SamSung (small gain) in the competition that waits for a company, nuojiya (small gain) also keeping on retreating, the Suo Ni that manages second line personally is difficult and heavy.

Suo Ni says, in 2014 money year will make business of 3 big core occupies whole of business of Suo Ni electron to arrange the sale of 70% , whole of contributive electron business restricts the business profit of 85% .

Television business is changed by the brim

The business of Suo Ni television of deficit of in successive years will be changed by further edge. After entering flat TV period, the television business that ever made Suo Ni proud with respect to scene no longer. Go 8 years, deficit of accumulative total of business of Suo Ni television is as high as 10 billion dollar.

In new policy of Suo Ni, the television was not included core business, smooth Jing Yifu puts forward to want to turn round TV business only. Make the same score Jing Yifu to think, if each plan progress is great, so business of Suo Ni TV letting new begin profit 2013 is very hopeful.

To twist deficient television business, suo Ni had sold share of as joint-stock as the liquid crystal face plate of SamSung factory before this, meaning the face plate cost that reducing Suo Ni. In addition, suo Ni is adopting measure to change business structure, promote design efficiency to reach for example reduce product model amount. Suo Ni says, new money year television model will decrease about 4 into, the target is 2013 money year with 2011 money year photograph comparing, the fixed business cost of TV business is reduced 60% , operation cost is reduced 30% . travel mugs stainless

Suo Ni is decision-making in process of TV of flat of traditional television transition slow, although increase,throw later, intervening face plate produces integrated industry chain, but cannot compete with SamSung, Xia Pu, soft coarse business, bring about television business again and again deficit.

With Suo Ni nevertheless the brim changes television business to differ, song and apple are in cereal to extend intelligent TV business actively. To this, smooth Jing Yifu expresses, on next generation television issues, "Everything is all possible " .

The key develops rising market

Smooth Jing Yifu still expresses yesterday, express great expectations to rising market, plan in future the this one market sale inside 3 years raises 40% above.

Suo Ni says, in 2011 money year, the company is in rising market (point to the market beyond Japan, North America and Europe) electronic product sale is 1.8 trillion yen, plan 2014 money year, this one word rises to 2.6 trillion yen. To 2014, the phonic video that comes from rising market kind the sale of consumer goods, 60% what should occupy total s memory laptop toshiba ales of whole world of this kinds of product.

All alone the Buddhist nun is announced yesterday, the cons free t mobile prepaid cards tituent structure that will adjust its headquarters, branch and sale company in order to promote operation efficiency, will be in for this 2012 money year reduce 10 thousand staff. This includes to pass the employee that in selling the professional work that produces with alliance is made over, involves among them, and the employee that business structure optimizes a process to involve.

Suo Ni issues a warning 10 days again, say to be in the 2011 money that just end year net l most popular selling brooch pins oss caustic will reach 520 billion yen (add up to) of 6.4 billion dollar, the predicting deficit specified brooch pins number that Suo Ni not long ago announces is 220 billion yen. Suo Ni says in a statement, because of,deficit specified number increases considerably is for the reappraise the giving free memory card digital cameras in beautiful asset delays income tax capital fund, increase taxes cost for this about 300 billion yen.