Public enemy apple
American judiciary is announced " forestall forms an alliance " of backside " dining-room is met closely " detail, the antitrust shadow behind Microsoft is joining Xiang Ping fruit
Fill Yuan Liu Jia
If beautiful state-owned hair changes appoint, be suspected of operating the malic company that electronic book fixes a price (AAPL.NASDAQ) can be talked about about.
" daily of the first finance and economics (small gain) " the data that the reporter got from American judiciary yesterday was announced the apple publishs a tycoon with 5 " tick off add " detail, they often are in about Manhadu is advanced between the private bag of dining-room, discuss how to make trouble Yamaxun (of the electronic book of AMZN.NASDAQ) retail dozen fold.
Up to when distributing news dispatches, the apple that rejects to reconcile has not give out official response. Our newspaper reporter calls his relevant controller phone, be in nobody to receive listen to condition.
11 days, malic share price drops 0.36% to 626.2 dollars, yamaxun signs up for receive 187.97 dollars, go up 0.53% .
norton internet antivirusCurrent, the whole world most the market prise of your apple already fall after a rise arrives less than of 600 billion dollar, latter is the historical high point that its week develops 21 degrees, but still under 1999 the Microsoft after christmas (the market prise of 619 billion dollar that MSFT.NASDAQ) creates.
Time is dialed return on April 11, 2012, the market prise of Microsoft already shrink arrives two hundred and fifty-seven billion four hundred and twenty-nine million dollar. 2007, antitrust of a century big case adopts with Microsoft punish 497 million euro to end.
Nowadays, antitrust shadow is cast again to apple, besides patent battle royal is letting this industry leader turn an industry into public enemy.
Price suspense
11 days, american judiciary is in new York district court is opposite Manhadude apple and 5 main publisher mention antitrust lawsuit, say they are suspected of the price of book of electron of couplet manual operating.
5 publisher include Axiete to publish a group (company of United States of Hachette Book Group) , with a ha spill - Collins company (HarperCollins Publishers L.L.C. ) , McMillan publishs a company (Macmillan) , penguin publishs a group (company of Penguin Group) United States and Simon - Shusite publishs a company (Simon&Schuster Inc) . Among them, "Penguin " the parent company is to cultivate unripe group (Pearson Plc) , simon - Shusite is the enterprise below CBS company division, with a ha spill - Collins is Moduoke (group of Rupert Murdoch) news (company of News Corp) management.
American judiciary is announced, already as preliminary as 3 publisher reach reconcile agreement, apple, " penguin " decide to litigate with the government with McMillan.
The court is replying in the lawsuit that awaits 3 companies, after this decides the platoon sessional date.
The apple is suspected of forestall resulting from its " sell goods on a commission basis mode " " innovation " .
The core of this one mode is, apple and publisher talk things over to buy a book from publisher place with discount price, fix a price to be sold on electronic book equipment by oneself next. This one alliance reachs before malic IPad appeared on the market 2010 just about.
"Sell goods on a commission basis mode " what the purpose replaces is Yamaxun is current " wholesale mode " , latter reachs the price advantageous position of the book by shopkeeper.
Regard economy of a kind of dimensions as mode, "Wholesale mode " be helpful for Yamaxun lending its giant user and value read terminal cheaply, attract more reading with low user.
The word of a publisher expresses American judiciary cite, according to traditional pattern, even if new book or it is best seller, the price of its electron edition just also is located in " the level of abhorrent 9.99 dollars " . Nowadays, the price of book of a few popular electrons has been gone to by drive up 12.99 with 14.99 dollars.
Personage of the analysis inside course of study says, apple and publisher try to carry out " sell goods on a commission basis mode " the profit margin that raised publisher, but the result that its encroach consumer rights and interests is American government is flagrant.
Malic author Qiao Busi (in the litigant material that Steve Jobs) also appears in American judiciary to announce, he ever expressed to those publisher: "The cash that consumer should pay is a bit more, nevertheless, what you want this. What you want this..
According to apple and 5 agreements that publisher once reached, every sell the apple an an electron book will get the deduct a percentage from a sum of money of 30% from which, at the same time publisher acceptance is offerred to the apple " most-favoured-nation treatment " , that is to say, shopkeeper of other electron book does not allow with under city of malic electron book (the price of IBookstore) sells congener product.
The compromise that American government puts forward suggests is, allow to publish a memory laptop toshiba company to allow like Yamaxun such shopkeeper has the freedom that adjusts electronic book value.
3 publisher that agree to reconcile are affirmatory, the person that wait for the Yamaxun that allows them a person of same business reuse " wholesale mode " , scooby costume stop what reach with the apple at the same time " most benefit value " clause.
memory laptop toshiba "Conspiratorial " exposure
"Conspiratorial consequence is, consumer paid millions dollar more for a few best seller. " American attorney general Eric Huoerde (Eric Holder) says.
"Pass today's lawsuit, we are passing a specific information, even if is the property of science and technology that develops in high speed, competitor also cannot put-up raise up the price. " the acting undersecretary Shalisi Parson that American judiciary is in charge of antitrust arrange (Sharis A. Pozen) says.
Of high-tech company " tick off add " technique is very traditional.
According to litigant file, the apple publishs a company to sell competition to bring about book value to reduce to electronic book with 5 decrease with profit feel vinegary. To solve this problem, they conclude secretly affined.
Litigant file points out, put-up begin Spring 2009, the CEO of publication company people every quarter is met almost furtive meeting, often be in about Manhadu is advanced between th free memory laptop toshiba e private bag of dining-room, discuss secret trade and competitive issue, include Yamaxun of electronic book retail dozen fold matters concerned.
They are returned often word of each other electrify and email, discuss to draft in the light of them so called " abhorrent 9.99 dollars value is nodded " solution.
If the home publishs company CEO, litigant file cite says: "Our target is, force Yamaxun to accept acting contract, it is OK that regain arrives (make us) accepted memory card digital cameras sale price... to succeed, our colleague must understand us to already entered a battle. Our colleague must understand us to already entered a battle..
Yamaxun will reconcile the triumph that calls consumer and Kindle user, "We expect to see the Kindle electron book with cheaper more. "We expect to see the Kindle electron book with cheaper more..
After reader of afterwards electron book, yamaxun had developed the flat computer that belongs to his.
Whether does the apple make monopoly in electronic book domain?
Li Yanyan of analyst of easy view international tells our newspaper the reporter, cast legal angle, for the angle from commerce, apple and the collaboration of 5 big publisher, will for a long time look and cannot form forestall to digital publication market.
"Because rare the fixed demand ability of the user of resource together with that be short of forms forestall, the collaboration of apple and publisher is not exclusiveness collaboration. And be in considering Yamaxun the advantage of the respect such as price of book of price of user experience, terminal, electron, can be not reaved gradually by malic electron book portion. " Li Yanyan thinks.
According to Yamaxun 2011 annals, although these terminal product sell like hot cakes, but the net income of 631 million dollar of company relatively the 1.152 billion dollar 2010 decreases quite much.
Money newspaper showed the apple 2011, net income soars 85% to 25.9 billion dollar, but money newspaper did not show income of its electron book.
north face shirtsThis antitrust suit is not big to the influence of Chinese publisher.
Alliance of writer dimension authority carries out city of person shellfish annals to tell our newspaper the reporter, the price policy on malic IBookstore is not applicable Chinese publisher, the books of Chinese publisher more it is the mode presence that uses with App in malic App Store, book of electron of and rather than.
But another problem that this also caused malic App Store to publish course of study in China -- pilfer edition. Bei Zhicheng says, at present the practice of alliance of writer dimension authority is to discover one sues. Up to now, many 60 work that has discovered 20 many well-known writers is suspected of pilfer edition tort in malic App, the writer that already sued an apple at present has 9, experience record amount makes an appointment with 30 million yuan.
The rhyme before Microsoft
Those who deserve attention is, 2011, european Union committee also is aimed at publisher whether as put-up as the apple ban a competitor to launch investigation through price agreement.
American judiciary also announced his in litigant file the close cooperation of antitrust arrange and European Union committee.
Will look from this bit, what tycoon of these two n free canon ef 15mm ew old Silicon Valley is having apple and Microsoft to grow similarly is vexed.
In December 1998, company of a microelectronics complains Microsoft to the European Union, cause an European Union to launch investigation to Microsoft.
Big case costs this one antitrust 9 years.
On March 24, 2004, european Union cognizance Microsoft is violated compasses, open those who give a piece of 497 million euro to punish sheet to its. On September 17, 2007, court of European first trial rejects the appeal of Microsoft, maintain the adjudication of the European Union, instruct Microsoft to pay fine. In those days, on October 22, microsoft admit defeat.
In Microsoft at the height of power and splendour when, antitrust big stick-means of intimidation is returned from the country such as the United States, Japan, Korea brandish comes.
Microsoft annals shows, user of its OFFICE software exceeded 100 million 2011, but relatively high point of before a few years is not had rise apparently.
Assistant director of European competition council Jiekuiyin Aermuniya (Joaqu í N Almunia) thinks, the apple plans to reconcile in Europe.
Malic trouble is more than hereat. travel mugs stainless
Be faced with the Kodak with go bankrupt dangerous (small gain) Zhou Er mentioned to malic company patent lawsuit.
Before this, kodak already previewed the patent of the respect to sue malic company with respect to image. In new suit, what Kodak accuses the image on malic company mobile phone and flat computer transmitted a function to encroach Kodak is patent.
In domain of mobile phone operating system, the apple initiated patent big fight several rounds to cry board Android a group of people of same interest, but the Motolora shift that is bought by Gu Ge also begins very quickly to strike back. This year, motolora to to lodge a complaint of court of place of the area austral American Florida, accuse malic IPhone 4S violated 6 patent related as mobile as its technology.
March, the apple is sueing Motolora shift holding company to violate patent lose a lawsuit in one case. And apple and SamSung (small gain) the plan that patent battle also does not have cease all activities. At present both already mentioned each other in many countries tort lawsuit, the requirement bans product of sell the other side.
The trouble of mode of representative of malic electron book
Li Na
Current, american judiciary is being mixed to the apple 5 the biggest publisher of American mention antitrust lawsuit, the reason is these companies conspire huff, prevent Yamaxun the company sells electronic book with the price of 9.99 dollars.
The apple is apologetically to this, so called price is allied not only not be forestall, increased the competition of electronic publication industry however.
Nevertheless, even if publisher thinks he does not have a fault, but at present already 3 presses are reached with respect to lawsuit reconcile, agree to allow Yamaxun company and other shopkeeper establish electronic book retail price. The publisher of an United States says: "Look, this is not the victory of consumer, however Yamaxun in the hand much a pair of good shop sign. However Yamaxun in the hand much a pair of good shop sign..
Acting mode
When the apple rolled out IPad 2010, come to an agreement with the press -- the press fixes a price to its electron book, and carry supply apple with lowermost price undertake selling, and apple from inside sale draw-out 30% as commission. This kind is called " acting mode " the practice beat Yamaxun very quickly " wholesale mode " business mode, latter buys electronic book to the press with discount price, be fixed a price with Yamaxun again case sells a reader through its electron reader.
Mode of this kind of representative is to allow to issue business to be in actually so called " most-favoured-nation treatment " (the price of book of electron of the set below agreement of Most Favored Nations) , the personage inside one course of study is right " daily of the first finance and economics " the reporter expresses: "The acting pattern that malic place uses gifts the price with bigger publishing house counterpoises, can restrict dozen lose a sale, conduce to publication course of study avoiding books the blow of online sale, and in traditional books retail industry, publisher counterpoises without the price, latter in the hand of terminal shopkeeper control. Latter in the hand of terminal shopkeeper control..
Publisher can love an apple more apparently.
Media says, when the apple released IPad last year, roll out " acting mode fixes a price " already made industry rule, bring about electronic books to rise in price, effective and terminative Yamaxun is offerred considerably the mode of the discount. Ba Kelai bank is using wholesale mode and acting pattern to Yamaxun the rate of profit of electronic book net profit below two kinds of circumstances undertakes comparative, below wholesale mode, rate of profit of electronic book net profit is - 38% , and net below acting mode profit margin is 30% .
This kind of mode of Dan Ping fruit resents from what the end of the year began to cause American judiciary l free scooby costume ast year. Advanced before long, american judiciary offers antitrust suit formally to the apple.
Who will fix a price?
"Actually, in Yamaxun and price pattern of the apple, it is wholesale mode or acting mode no matter, all partial agreement is involved ens free t mobile prepaid cards ure oneself can be obtained relatively the price that the competitor has an advantage. " the personage inside afore-mentioned course of study expresses to the reporter, american judiciary is sued to the price forestall of malic electron book be not what support Yamaxun on the other hand wholesale mode.
"The company that pursues electronic book publishing now after all is increasing, not only Yamaxun, apple, Google such channel business, also be like Ba Nuo such already wired next hypostatic bookshops, wired go up the company that publishs platform, a the most popular scooby costume lso a few publish what the company builds him to publish channel. Also a few publish what the company builds him to publish channel..
American judiciary expresses, seeking countermeasure hard, the publisher that lets include Yamaxun inside returns to retail mode, make its acquire the direct price right that faces consumer.
A personage of know the inside story says, current compromise plan or lawsuit can not bring about acting price pattern to abort thoroughly certainly, or your other publisher cannot continue to determine electronic book value independently. The Lan Dengshu house that headquarters sets in American new York already came to an agreement with apple and Yamaxun before this. According to this one agreement, publisher can determine electronic book value independently, and the foundation that this also is acting price pattern. Lan Dengshu house was not investigated this by American judiciary.
"Basically the under 10 dollars level prices that this meeting quickens the market to return to Yamaxun to already was built formerly. " the media analyst James McQuivey of Forrester Research expresses.
And to Chinese publisher, "Antitrust " and " commercialize " return it seems that very far, publish " Dulala rises duty to write down " rich market day coils chief Wang Yong tells a reporter, in Chinese anybody OK and direct upload electronic edition to the apple, acting mode or wholesale mode are mixed to Chinese publisher for the author, discuss premature.
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