Go out in around PC or brave or bear handsome in focal incident, did not see Dai Er's figure from beginning to end. In fact, the Dai Erzheng that did not become public opinion and topic center changes in what produce quiet silence.
Dai Er, this for a time computer detailed parameter and telephone number of a string of 800 sales imprint in magazine back cover or the important niche of street edge billboard, sell the firm of PC only, it seems that from appearing to be regarded is an alien: The computer model that did not secure however the need according to the user is custom-built, issue a retailing shop without the line, did not emphasize the advertisement of the brand even.
read-only one year the university leaves school Dai Er of poineering father Michael · , there is the sth used to one's own advantage of 1000 dollars only when achieving office to manage 1984, without any complex technology doorsills, even the garage of neither one famous, it is to depend on merely sell this sale mode to let wear Er computer fashionable continuously whole PC market, became the PC firm with the biggest whole world quickly 2002.
A lot of people still stay to wearing the memory of Er to be afraid here. In fact, as 2006 by HP (small gain) after the position that claims firm of the biggest PC, dai Er fades out of public eye shot gradually.
And in a few years this subsequently, PC industry also produced treme most popular selling brooch pins ndous change, the key market that consumes class PC arrives by Euramerican move gradually rising market; As strong regression of the apple, bring about flat computer and smartphone this kind of mobile terminal makes market central point, the sales volume of PC and profit drop together.
The Asian PC firm that revulsion of this one industry makes be a delegate in order to associate is climbed quickly litre, on the other hand, in former days American PC tycoon in succession gaze at company level market, to PC business go staying, each manufacturer performed one act act to give PC to write down: The hero that is IBM first breaks wrist to bought Pu Huayong to 2002, sold PC 2005; There was HP to performed one act to be about to abandon the farce that after PC is made, refutes a rumor again 2011 after.
Go out in this one or brave or bear handsome in focal incident, did not see Dai Er's figure from beginning to end, but the change of silence of occurrent without the Daier that becomes public opinion and topic center quiet.
The definition that Dai Er gives him now is: Carry e brooch pins nd solution provider, and this fixed position already with in those days the figure photograph of PC bound tycoon goes very far. When Michael · Daier became the money is the youngest CEO in 500 strong companies 1992, when be full of an imagination to the future of PC, he cannot think of certainly, the company wearing Er after 20 years will be infatuated with PC tycoon no longer this throne. In fact, these 20 years, michael · him Dai Er also produced not little change it seems that: It is no longer in those days that carries the obtrusive early youth that spends mode horizontal stroke to enter PC market continuously, visit during American CES is exhibited this year China him, go up personally more it is maturity is mixed sedate.
brass faucetAccording to 2012 money year money newspaper shows, solution of the company that wear Er and the income that take Wu business relatively the corresponding period grew 12% last year, reach record-breaking 18.6 billion dollar, include the sale of server, memory, network and service among them. And the 4th quarter was income of business of the consumption that wear Er 2012 3.2 billion dollar, dropped 2% .
Dai Er of CEO Michael · expresses: "The money newspaper that goes one year showed a brand-new Dai Er as a result, we offer a solution for the client, help its improve productivity, make show organic growth actually or undertake be buyinged. At present we are in every year respect of research and development invests nearly 1 billion dollar, every gain is in 12 months grew 86% in the past. Because integral income makes the same score quietly to change the company solution that has higher value to combination, dai Erzheng is fulfilling its commitment, promote gain capability. Promote gain capability..
Come 5 this when return to from Michael · Dai Er years, what did Dai Er produce after all? In fact, dai Er also gives PC to write down in the move that perform, it is insufficient dynamic only, but made its be found really it seems that " flow everywhere dripping to suckle the land with honey " .
Michael returns to open transition road
Before was surmounted by HP of native land brother 2006, firm of the biggest PC of whole world of Dai Erxiong crouch is old, 2004 Dai Er of father Michael · leaves off his post after CEO, it seems that circumstances take a sudden turn and become worse rapidly: Was snatched the first by HP not only, tilt to rising market gradually as PC market focus, daierde with base oneself upon sell mode to also confront a challenge continuously.
Michael · Dai Er was returned to afresh in Feburary 2007, everybody thinks to return to Michael · Dai Er this to will make a company heavy with all one's strength the throne that seizes manufacturer the most popular brooch pins of the biggest PC. But the fact is not however such, · Dai Er adjusts Michael to sell pattern continuously on one hand, through establishing channel, make cent sell a system, more important is appetent on one hand open a new market through buying.
During American CES was exhibited 2012, the Michael that visits China discloses media more sturdily an information: Dai Er has been one consumes kind of PC manufacturer no longer, however one offers company level to carry the manufacturer that carries a solution, and the reason that chooses this route is very simple: The market. He says: "From the point of tripartite data, at present value of total prices of industry of IT of whole whole world reachs 3 trillion dollar, this market wears Er company's capacious arena namely, in this 3 trillion in, dai Er's annual income reachs 62 billion dollar. According to statistic, this 3 trillion dollar presses a client group fractionize, having 250 billion dollar is consumptive level market, having 2.75 trillion dollar is government and company level market. Although wear Er to share these two markets at the same time, but clearly, the market scale of 2.75 trillion is larger. The market scale of 2.75 trillion is larger..
Although wear Er to disclose the signal that the outside has been PC manufacturer no longer ceaselessly, but never have the plan that abandons PC however on the other hand, although focusing of near future heat is in intelligent terminal, computer of machine of Dan Zaizhi hotshot, flat and super- extremely Dai Er does not have this respect not only roll out for a short while taste newly, not was in even for a short while follow-up.
But terminal product is regarded to be future from beginning to end however one of crucial factors of transition of Dai Ercheng result, because be in what respect of software and solution wears Er to accumulate,still be inferior to IBM deep, because this is rushed,abandon PC will making its lose competitive dominant position, to this, abbreviation Russ) is opposite the vice-president that wear Er, responsible whole world under the Russ Fujioka(of common cause and job of sale of market of ministry of big company facilities this print expresses: "Terminal product arrives as end in carrying a solution important that ' upright ' one of advantages that also are us. " although profit gradually thin, but although the Dai Er of the build up that do PC emphasizes the transition of oneself, do not plan to quit PC professional work however.
Crowd some terminal originally from oneself, patulous for whole " carry end " solution, michael · Dai Er chose to buy this way, and in the methodology that buys politic respect to wear Er to have his.
north face shirtsBuy strategy: Do not buy big company
The transition that should say Dai Er is to be being accompanied buy begin, as the regression of Michael, the Dai Er end 2007 opens up endowment 1.4 billion dollar finishs pair of memory manufacturer EqualLogic buy, this buy the signal that r the most popular scooby costume eleasing market of level of company of the scan widely that wear Er explicitly.
Subsequently Daierxi hopes to be able to enter IT to serve the market quickly, bought your Dai Er to be able to open a phase eventually to what IT serves free memory laptop toshiba Shang Peiluo 2009, and buy the transition that also makes wear Er this to enter climax phase thoroughly.
Subsequently Dai Er bought Boomi of manufacturer of cloud computation solution in November 2010, will buy in December fictitious change memory manufacturer Compellent, bought safety to serve manufacturer Secure Works in January 2011, bought Force 10 Networks of network equipment company in July.
This intention that a series of buying is apparent: Fill neat oneself are in of respect of IT whole solution short board.
The change that the Rong Yongkang of large company and common cause ministry brings to buying feels region of vice-president of the whole world that wear Er, responsible China quite deep: "I had sold mine 4 years ago the team becomes what be dominant with the industry, but be awaited in those days or give priority to in order to sell hardware, or is memory, or is a server, still be the solution that gives priority to with hardware, but we can talk with the client, how to help his something from small-sized in the past machine migratory the platform to open mode, but we are migratory without so called application this kind of technology and ability. But we are migratory without so called application this kind of technology and ability..
After the bottleneck that encounters the job go up in Rong Yongkang before long, daier announces to buy admire collect, professional work of this your company level was ope the best selling brooch pins ned at a draught in Chinese market. When because wear Er to be in,buying admire collect, just admire collect bought Bi Bo China, and main advisory service of Bi Bo is to be aimed at manufacturing industry, rong Yongkang says: "The background that our setting follows Bi Bo is very similar, cooperate with so benefit is very tall, what thing can be done, where is our dedicated dot, this had talked very quickly. The key is next they are OK a Dai Er's competitive stuff, become the one part of the solution truly. Become the one part of the solution truly..
Buy IT to consult a company most the domain that the effect of get effect instantly can be good at Dai Er namely, pack undertake selling for the solution, change to be able to sell the situation of hardware only former days.
Deserve attention is, the HP before this just opens up endowment 13.9 billion dollar bought EDS, subsequently Dai Er bought admire collect with 3.9 billion dollar. Although buy, is congener company, but of Dai Er an odd that buying is HP merely however, and in buy the Dai Er on strategy to also be widely divergent with weathy HP.
With HP at every turn of one billion four hundred and ten million and sixty-five thousand four hundred and eight level buy different, of Dai Er although,buy frequent but very rare can say to go up with great quantity, spoke those who wear Er to buy methodology to this Russ: "We choose year of turnover to be in 200 million to the company between 400 million dollar, because we feel this kind of this sort dimensions, our conformity rises more convenient. If be less than 200 million dollar, be afraid just buy for the technology, cannot bring benefit to us. If exceed 400 million dollar, meet us buy the difference that brings culture to go up again, whole to conformity com canon ef 15mm pany brings the barrier on culture. If we are bought object year turnover is 100 million dollars of 2-4 are controlled, we can arrive one in future year very quickly two years inside, develop it into the company of turnover of a 1 billion dollar, make full use of the advantage of dimensions of the whole world that wear Er. Make full use of the advantage of dimensions of the whole world that wear Er..
The fact proves, of Dai Er this kind buys strategy or effective, rong Yongkang citing: After Dai Er bought Compellent of data storage company in December 2010, inside 3 months, obtained the outstanding achievement that it goes 3 years in China.
Buying technology and buy dimensions between, apparent Dai Er more apt is former, and HP more apt is latter, russ expresses those who wear Er to buy still can continue along this road, "In the past we are active in 5 years have a lot of companies buy, these all buying all with our network, software, service, the capacity that reachs memory side and system are relative. The company actual strength that these all buying, include their intellectual property, make we wore Er to have a kind of such capacity, can undertake the enterprise is built better, make a very important part. Make a very important part..
Cut company level market
Although buy your Dai Er to fill neat product line and had class of ascend body business the ability of solution market, but how cutting this market is the real problem that is placed before Dai Er however, IBM and HP are holding the market of government and large company, those who wear Er is not as thick as the competitor.
Search cutting a point is Dai Er's only method.
Stride Ke Daier every year to be able to go to China almost, arrive before two years when visitting, he raises a requirement to Rong Yongkang, 20% what hope solution income can take total income, can achieve higher perhaps 25% . "Since want to achieve this goal quickly, that is about to see that compare strong part where to be above all, spent the time of 2 many months probably, search, we should are aimed at supply catenary government, turn its into the solution, perhaps seek advice from a service. Perhaps seek advice from a service..
Although Er is worn to compete very hard with adversary front in respect of large IT system, but one of advantages that supplying chain is Dai Er really, serve as before this sell continuously with custom-built the advocate that changes a service, of Dai Er supply catenary base very good, catenary is supplied to manage ceaseless gradual progress in what Er wears in 20 years subsequently, can realize capital shedding, content shedding, iformation flow to 2011 3 shed syncretic, export marine rate to rise 148% , product sale forecasts accuracy rate to mention 24% , according to Gartner2011 year 25 optimal the Dai Er in supplying chain industry is next to an apple, rank the 2nd.
The 2nd subsequently quarter, rong Yongkang introduced this one train of thought to Michael · Dai Er, "He wanted to say with respect to the answer ' OK! ' , but need and the colleague that are in charge of supplying catenary operation cooperate, what to see can turn into solution, the intellectual property of what core can be not taken. Final result, still need to have the group that the IT of one fraction develops, take out from group of oneself interior IT come to Biboli the face goes, becoming is they face a client, whole process spent the time that 5 months influence. Whole process spent the time that 5 months influence..
This year Feburary, dai Er opened the first to supply catenary academy in China, the hope serves as with this cut a point, attract the high level such as CEO and CIO to participate in course, become Dai Er's client further thereby.
Catenary academy is supplied to still will con the most popular t mobile prepaid cards tinue in future radiation arrives the whole world, open in each district in succession. Open first academy in China, closely related this and the constituent structural adjustment that wear Er. 2011, be in charge of Chinese area originally the Rong Yongkang of large company and common cause ministry had new duty: Establish and head a global trade group that faces manufacturing industry market.
Those who produce change is Rong Yongkang not just, dai Er combed constituent structure afresh, transverse undertake differentiating according to solution and service, fore-and-aft undertake differentiating according to client and industry: Large company reachs common cause ministry, consumption reachs ministry of career of medium and small businesses, and the center of each industry also not headquarters of United States of bureau be confined to, come from as a result of the business of 65% manufacturing industry for example at Chinese market, because this base camp was located in Chinese Rong Yongkang to become the main chief of the manufacturing industry that wear Er, supply catenary academy this to be initiated by Rong Yongkang's group namely, in attempt of go ahead of the rest of Chinese manufacturing industry, push again to the whole world.
This kind of agile organization structure, also realize Dai Er quickly to be in an enterprise class solution the breakthrough of this one domain, rong Yongkang explains further: "The means that we become resembles consulting a company a bit same, e.g. Asia-Pacific area with respect to a main team, the United States also has, europe also has, the big head of area of this 3 earths often can sit together, look how to study a few new solutions and service come out, not be manufacturing industry puts in me 's charge to be in charge of, everybody is reported to me, it is instead, how to mix in different area country, dig a few OK and duplicate solutions to come out, next we had studied, OK and duplicate, strive for natural resources of a few investment again, turn it into OK and duplicate solution. Turn it into OK and duplicate solution..
Every region market can search his strong project to undertake packing, make the solution that can duplicate, popularize the whole world gradually, according to Introduction Rong Yongkang this one practice still will continue continue to use goes down. And electronic business affairs is next likely very the object that be packed, mode of electronic business affairs is in Citrenz2010 year the rank in selling manufacturer continuously the first, and of good in the place in whole investigation limits Yudaier is platform of Internet electron business affairs completely, for example Yamaxun (small gain) with) of EBay(small gain.
On the road of transition Dai Er still cannot say to succeed, but OK and affirmative is the methodology that Dai Er had found him, strategic goal is very clear also. In the market with this intense competition, the IT manufacturer that longs to accomplish one continuous line to serve people graduate " public enemy of the whole people " , contend for grab same a client, contention is same a scene that buys an object still will perform ceaselessly. The Dai Er that weak on dimensions and technical precipitation Yu Jing contends for adversary whether rising formidably quickly in intense competition still still is unknown.
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